Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : Which of the following is not a criterion for successful market segmentation? a. there must be difference among consumers b. each segment must be located within a geographical area c. there must be consumer similarities within each segment identified d. a segment must be large enough to cover costs
Last Answer : a. there must be difference among consumers
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches
Last Answer : D)total market and market segmentation approaches
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these
Last Answer : a) Market segmentation
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these
Last Answer : retail positioning
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy
Last Answer : C)retail positioning
Description : Market segmentation is: (1) Group of Sales Persons (2) Dividing target groups as per their needs (3) Market Division (4) Market Space
Last Answer : (2) Dividing target groups as per their needs Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having ... design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Description : Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group
Last Answer : D)target market
Last Answer : Dividing target groups as per their needs
Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.
Last Answer : B. benefit segmentation.
Description : The Markets and Competitors section of a business plan should contain ____________. A. A statement of the target market. B. The size of each market segment. C. The key characteristics of buyers in each business segment. D. All the above.
Last Answer : a
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people ... have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these
Last Answer : people within the market have heterogeneous need
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs
Last Answer : C)people within the market have heterogeneous needs
Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external ... competitors. C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness
Last Answer : Through establishing their uniqueness
Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage
Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium
Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external environments ... . C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness.
Last Answer : Through establishing their uniqueness.
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy ... Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : e. Broad Differentiation
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by keeping R&D costs, Production costs and raw material costs to a minimum, ... Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : a. Broad Cost Leader
Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included
Last Answer : d) All are included
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy
Last Answer : b. differentiated marketing
Description : A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above
Last Answer : c) All of the above
Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture
Last Answer : Subscriber Capture, Maintenance, Segmentation
Description : Locating a brand in consumer’s minds over and against competitors in terms of attributes and benefits is known as a) Positioning b) Branding c) Mappingd) Infusion
Last Answer : a) Positioning
Description : What does GPS stands fora. Global Positioning Satellite b. Global Positioning System c. Global Paid system d. None of the these
Last Answer : b. Global Positioning System
Description : What does GPS stand for? a. Global Portable Service b. Global Positioning System c. General Position Service d. None of the above
Description : What does GPS stands fora. Global Positioning Satellite b. Global Positioning System c. Global Paid system d. None
Description : The first step in the process of product promotion refer to a) Diversification b) Identification c) Segmentation d) Advertising
Last Answer : c) Segmentation
Description : Which one of the following pairs of animals are similar to each other pertaining to the feature stated against them? (a) Pteropus and - Viviparity Ornithorhynchus (b) Garden lizard and - ... - Metameric Ancylostoma segmentation (d) Sea horse and - Cold blooded flying fish (poikilothermal)
Last Answer : (d) Sea horse and - Cold blooded flying fish
Last Answer : (d) Sea horse and - Cold blooded flying fish (poikilothermal)
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these
Last Answer : sample
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market
Last Answer : D)market
Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance
Last Answer : a. Positioning
Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF
Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance
Last Answer : d. Age
Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.
Last Answer : b. reliability and positioning.
Description : What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance
Last Answer : a. Price
Description : The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance ... Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.
Last Answer : d. Price for low end and Positioning for high end.
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population
Last Answer : concentrating its efforts on a single segment
Description : What is meant by segment? What is meant by segmentation?
Last Answer : At the sending and receiving end of the transmission, TCP divides long transmissions into smaller data units and packages each into a frame called a segment. When the size of the data ... , the transport protocol divides it into smaller usable blocks. The dividing process is called segmentation.
Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population
Last Answer : A)concentrating its efforts on a single segment