Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above
Last Answer : D. All of the above
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above
Description : At stage of user browsing app store page of your app what is the objective? A. Maximize usage B. Maximize conversion C. Maximize interest D. All of the above
Last Answer : B. Maximize conversion
Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true
Last Answer : All of these are true
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits
Last Answer : B. Unique visitors
Description : Which fact about push messaging is true? users with push enabled have 88% more app launches users with push enabled have 3x more retention rate users with push enabled have 55% shorter intervals between app sessions All of the above
Last Answer : All of the above
Description : The first step in the process of product promotion refer to a) Diversification b) Identification c) Segmentation d) Advertising
Last Answer : c) Segmentation
Description : Blind image deconvolution is ................ (A) Combination of blur identification and image restoration (B) Combination of segmentation and classification (C) Combination of blur and non-blur image (D) None of the above
Last Answer : (A) Combination of blur identification and image restoration
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these
Last Answer : Sales Segmentation
Description : Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod 5. Canara Bank
Last Answer : State Bank of India
Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population
Last Answer : concentrating its efforts on a single segment
Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these
Last Answer : stable
Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these
Last Answer : personality, motives and lifestyles
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture
Last Answer : Subscriber Capture, Maintenance, Segmentation
Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact
Last Answer : A. Focusing on segmentation
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery
Last Answer : B. Performance metrics
Description : What is one measure a company can use to validate the usefulness of its video posts on YouTube? A. The number of followers B. The number of videos the company has up C. The amount of views of the video D. The sales volume of the company
Last Answer : C. The amount of views of the video
Description : Technique to implement virtual memory where memory is divided into units of fixed size memory is _________ A. Paging B. De-fragments C. Segmentation D. None of the above
Last Answer : A. Paging
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.
Last Answer : B. benefit segmentation.
Description : Where can I learn more about how I can get more customers to my ecommerce website via AFFILIATE marketing?
Last Answer : don’t do it mikey, it is a waste of money and it won’t work….i know that industry too well….run!
Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks
Last Answer : A. Creating content which easily creates publicity via social networks
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : Which one of the following statements is NOT correct about HTTP cookies? a. A cookies is a piece of code that has the potential to compromise the security of an Internet user b. A cookie gains entry ... and time d. Cookies can be used to track the browsing pattern of a user at a particular site
Last Answer : a. A cookies is a piece of code that has the potential to compromise the security of an Internet user
Description : The attributes of a file are. a. Name b. Identifier c. Types d. Location e. Size f. Protection g. Time, date and user identification h. Allof these
Last Answer : h. Allof these
Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these
Last Answer : Information is elicited by means of discussions with various experts in the field
Description : "Just in time" technique has wider acceptance world over. The technique was first introduced in ? 1. India 2. Indonesia 3. Japan 4. America 5. None of these
Last Answer : America
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : Just in time technique is wider acceptance world over. The technique was first introduced in 1. India 2. Indonesia 3. Japan 4. America 5. None of these
Last Answer : Japan
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Which of the following is the correct depiction of optimization strategy? a. Orange Hat Techniques b. Grey Hat Techniques c. Shady Hat Techniques d. Blue Hat Technique
Last Answer : b. Grey Hat Techniques
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards