Many travelers, especially small business owners, have lamented the high cost of flying business class. Why is it so hard to buy discounted business class tickets? First, there is limited supply. On any flight there are only 6-10 business class seats, compared to over 100 coach seats. Second, there is high demand. Most business travelers would prefer the comfort and amenities offered in business class. Limited supply and high demand combine to create high prices for business class tickets. Finding a discounted ticket may only be possible on unpopular flights, such as those between smaller cities on domestic flights.