Sales and marketing training is often one of the most overlookedaspects of any business. Using the right person in the rightcapacity is often a difference between having a steady revenuestream and having extreme peaks and valleys. Fortunately, sales &marketing training can benefit both individuals and businesses bycreating a more informed and all out better sales force. Often theinvestment in training of this type can be justified by the endresult, which is a higher sales figure that translates into higherprofits. Determining if some formal training is necessary is reallyjust a matter of analyzing past years data or priorperformance.If analyzing a few years worth of sales data is beyond thecapacity of anyone at a business, than some degree of training isdefinitely required. In retail appli