The marketing function's main concern is with (a) producing goods or providing services ; (b) procuring materials, supplies, and equipment (c) building and maintaining a positive image ; (d) generating the demand for the organization's products or services

The marketing function's main concern is with (a) producing goods or providing services ; (b) procuring materials, supplies, and equipment (c) building and maintaining a positive image ; (d) generating the demand for the organization's products or services
by

1 Answer

Answer :

 (d) generating the demand for the organization's products or services 
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Using organization's existing under-utilized resources or capabilities (technologies, distribution channels, brands etc.) to new markets, products or services, is known as…. A. Economies of Scope B. The Experience Curve C. Economies of Capacity D. Economies of Scale

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. What is said to be the key factor in maintaining Organizational Growth ? [Hurst : 1995] A. Entrepreneurial Vision B. Planning C. Innovation D. Flexibility

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If Happy Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's: A)social responsibility. B)marketing orientation. C)profitability. D)ethics. E)distribution system.

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In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

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Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

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Michael Porter has argued that: a) the logic of old economy strategies remains the same for internet-based companies. b) the internet did not bring new types of products/services or large efficiency gains. c) the internet does not matter to global competition. d) the internet does not help to improve company operations.

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