Marketing channel refers to _________________
1. A physical channel for movement of goods in
them from the seller to the buyer
2. A set of firms who handle the physical movement
of goods from one point to another
3. Different departments of the producer firm which
are associated in ensuring delivery of goods to the
buyer
4. A set of independent organizations involved in the
process of making a product or service available
for use or consumption
5. none of these

1 Answer

Answer :

Different departments of the producer firm which
are associated in ensuring delivery of goods to the
buyer

Related questions

Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman

Last Answer : C. distribution channel

Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none

Last Answer : of the needs of the customers profitability

Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel

Last Answer : Define the brand

Description : Where the seller wrongfully neglects or refuses to deliver the goods to the buyer, the buyer may sue for: A. Damages for non-delivery B. Damages for non-acceptance C. Specific performance D. Compensation

Last Answer : A. Damages for non-delivery

Description : In which of the following cases, the unpaid seller loses his right of lien? a) delivery of goods to buyer b)delivery of goods to carrier c) tender of price by buyer d) all of these

Last Answer : c) tender of price by buyer

Description : The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Last Answer : Wholesaler

Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these

Last Answer : directs the flow of products from producers to customers

Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Last Answer : Product, Customer wants

Description : The members of a venture team come from ? 1. the marketing department 2. the research and development department 3. the production and finance departments 4. different functional areas of an organization 5. none of these

Last Answer : different functional areas of an organization

Description : Market with one buyer and one seller 1. Monopoly 2. Bi monopoly 3. Bilateral Monopoly 4. All the above 5. None of these

Last Answer : Bilateral Monopoly

Description : A bilateral monopoly is a market structure consisting of both a monopoly (a single seller) and a ____(a single buyer). 1. Monopsony 2. Biopoly 3. Triple poly 4. multipoly 5. multisony

Last Answer : Monopsony

Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : Developing and performing marketing activities across national boundaries

Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Last Answer : Cars

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing

Last Answer : b. Text

Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing

Last Answer : A. text

Description : In case of ‘sale or return’ the buyer is deemed to have accepted the goods when: A. He does not intimate to the seller that he has rejected them B. He retains without intimating the seller that he has rejected them C. He rejects the goods but does not intimate the seller D. He pledges the goods

Last Answer : A. He does not intimate to the seller that he has rejected them

Description : Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as . A. Corporate vertical marketing ... B. Contractual vertical marketing systems C. Administered vertical D. None of the above

Last Answer : B. Contractual vertical marketing systems

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called A. channeling stages B. buyer readiness stage C. channel designing stages D.strategic stages

Last Answer : B. buyer readiness stage

Description : Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called A.channeling B.buyer readiness C.channel designing D.strategic Answer: B

Last Answer : B.buyer readiness

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Last Answer : People, Product, Process

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : Delivery of key of the warehouse by the seller to the buyer will amount to: A. Symbolic Delivery B. Actual Delivery C. Constructive Delivery D. No delivery

Last Answer : A. Symbolic Delivery

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

Description : Which of the following are typically seen as being associated with strategic decisions? Select one: a. HR and Technology strategies b. The detailed planning of a department's work over the ... The organization's long-term direction d. values and expectations of powerful actors in the organization

Last Answer : The organization’s long-term direction

Description : Which of the following is typically NOT seen as being associated with strategic decision ? A. The Organization's long term direction B. The detailed planning of a Department's work over the ... and expectations of powerful players in the Organization D. The scope of the Organization's activities

Last Answer : The detailed planning of a Department’s work over the next month

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Description : When complex organizations conduct projects, projects usually require input from several A. Functional departments B. Marketing departments C. Senior management D. Management department

Last Answer : Functional departments

Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Last Answer : Mobile marketing

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Description : To facilitate communication, marketing managers should A)emphasise the firm's marketing objectives. B)establish an information system within the marketing unit. C)form an open-communication group within the marketing unit. D)integrate marketing activities with other departments.

Last Answer : B)establish an information system within the marketing unit.

Description : A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service 1. product feature 2. sponsorship 3. brand 4. logo 5. none of these

Last Answer : brand

Description : Product development process after analysis of business next step to be taken is *  test marketing  penetration marketing  one channel marketing  individual marketing

Last Answer :  test marketing

Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing

Last Answer : A. test marketing

Description : Bilateral monopoly refers to the market situation of - (1) two sellers, two buyers (2) one seller and two buyers (3) two sellers and one buyer (4) one seller and one buyer

Last Answer : (4) one seller and one buyer Explanation: In a bilateral monopoly there is both a monopoly (a single seller) and monopsony (a single buyer) in the same market. The one supplier tends to act ... buyer looks towards paying a price that is as low as possible. Since both parties have conflicting goals,

Description : Bilateral monopoly refers to the market situation of (1) two sellers, two buyers (2) one seller and two buyers (3) two sellers and one buyer (4) one seller and one buyer

Last Answer : one seller and one buyer

Description : Sales revenues are usually considered earned when a. cash is received from credit sales. b. an order is received. c. goods have been transferred from the seller to the buyer. d. adjusting entries are made.

Last Answer : d. adjusting entries are made.

Description : Freight costs paid by a seller on merchandise sold to customers will cause an increase a. in the selling expense of the buyer. b. in operating expenses for the seller. c. to the cost of goods sold of the seller

Last Answer : b. in operating expenses for the seller.

Description : In case of an agreement to sell, action against a third party for damaging the goods can be taken by: A. The seller B. The buyer C. Both D. None

Last Answer : A. The seller

Description : Under which of the circumstances unpaid seller loses his right of lien A. By estoppel B. Where seller waived the right of lien C. Where the buyer or his agent lawfully obtains possession of the goods D. Any of the above

Last Answer : D. Any of the above

Description : An unpaid seller is having rights against A. Goods only B. The buyer only C. Both goods and buyer D. None of the above

Last Answer : C. Both goods and buyer

Description : he unpaid seller has right of stoppage of goods in transit only where the buyer A. Become insolvent B. Refuses to pay price C. Acts fraudulently D. All of these

Last Answer : A. Become insolvent

Description : The seller is required to supply the goods which shall be fit for buyer's purpose where the A. Seller is the sole distributor of goods sold. B. Seller knows the particular purpose of buyer. ... and relies upon seller's skill and judgement. D. Buyer is uneducated and the person of rural background.

Last Answer : B. Seller knows the particular purpose of buyer.

Description : In case of breach of condition, the buyer A. Has no remedy B. Can reject the goods. C. Cannot reject the goods. D. Can get the seller arrested

Last Answer : B. Can reject the goods.

Description : The unpaid seller can exercise his right of stoppage of goods in transit where the buyer a)refuse to pay price b)acts fraudulently c)become insolvent d)all of these

Last Answer : d)all of these

Description : On the payment of price by the buyer ,if the seller fails to deliver the goods ,then the buyer can file a suit for a) refund of price b)interest c) none of this d)both (a )and (b)

Last Answer : a) refund of price

Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials

Last Answer : accessory equipment