What is the importance of advertisement? How advertisement was used by the Britishers to expand the market for their products? -SST 10th

What is the importance of advertisement? How advertisement was used by the Britishers to expand the market for their products? -SST 10th
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(i) Advertisements make products appear desirable and necessary. Advertisement shape the minds of people and create new needs. (ii) They help in forming a new consumer culture. (iii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
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