(i) Advertisements play a very vital role in the marketing of any product. One way in which new consumers are created is through advertisements. (ii) Advertisements make products appear desirable and necessary. (iii) They try to shape the minds of the people and create new needs. (iv) Today, we live in a world where advertisements surround us. They appear in the newspapers, magazines, hoardings, street wall, and television screens. (v) From the very beginning of the industrial age; advertisements have played a part in expanding the markets for products and in shaping a new consumer culture.