Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Promotional mix strategy in which advertisement and promotions are made to final  customers to induce them to buy products is classified as
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
by

1 Answer

Answer :

A. pull strategy
by

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When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

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