The major factors used to divide markets into consumer markets or organisational markets are the
A)buyer characteristics and size of purchases.
B)product prices and buyer characteristics
C)buyer characteristics and the purposes for which they buy products.
D)buyer characteristics and product characteristics.
E)buyers characteristics and the frequency of purchases.
A)buyer characteristics and size of purchases.
B)product prices and buyer characteristics
C)buyer characteristics and the purposes for which they buy products.
D)buyer characteristics and product characteristics.
E)buyers characteristics and the frequency of purchases.