The Markets and Competitors section of a business plan should contain ____________. A. A statement of the target market. B. The size of each market segment. C. The key characteristics of buyers in each business segment. D. All the above.

The Markets and Competitors section of a business plan should contain ____________.
A. A statement of the target market.
B. The size of each market segment.
C. The key characteristics of buyers in each business segment.
D. All the above.
by

3 Answers

Answer :

D. All the above.
by

Answer :

B
by

Answer :

a
by

Related questions

A key aspect of the financial section of the business plan is _________. A. A statement of management skills. B. A realistic sales forecast. C. Production capacity. D. A description of competitors.

Description : A key aspect of the financial section of the business plan is _________. A. A statement of management skills. B. A realistic sales forecast. C. Production capacity. D. A description of competitors.

Last Answer : B. A realistic sales forecast.

Industry analysis should include information on – a) Market size of competitor’s product b) Growth rate of suppliers c) New product entry d) Economic conditions

Description : Industry analysis should include information on – a) Market size of competitor’s product b) Growth rate of suppliers c) New product entry d) Economic conditions

Last Answer : d) Economic conditions

Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.

Description : Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.

Last Answer : C. innovation.

Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? A. Industry competitors B. Technological partners C. Substitutes D. Buyers E. Potential entrants

Description : Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? A. Industry competitors B. Technological partners C. Substitutes D. Buyers E. Potential entrants

Last Answer : B. Technological partners

Good sources of information for an entrepreneur about competitors can be obtained from_________. A. Websites. B. Product information leaflets. C. Company reports and published accounts. D. All the above.

Description : Good sources of information for an entrepreneur about competitors can be obtained from_________. A. Websites. B. Product information leaflets. C. Company reports and published accounts. D. All the above.

Last Answer : D. All the above.

O & M refers to ____________ A. overall efficiency of business. B. efficiency of office and administrative work. C. office work measurement. D. office and management study.

Description : O & M refers to ____________ A. overall efficiency of business. B. efficiency of office and administrative work. C. office work measurement. D. office and management study.

Last Answer : D. office and management study.

Which of the following statements is false? Electronic commerce: A. can allow new ventures to compete on more or less equal terms with large firms. B. can lead to small businesses having reduced contact with its customers. C. is rarely used in small businesses. D. is used in many different industries and markets.

Description : Which of the following statements is false? Electronic commerce: A. can allow new ventures to compete on more or less equal terms with large firms. B. can lead to small businesses having reduced contact ... C. is rarely used in small businesses. D. is used in many different industries and markets.

Last Answer : C. is rarely used in small businesses.

District Industries Centres are located ____________. A. in each district. B. in each state. C. only in selected districts. D. only in selected states.

Description : District Industries Centres are located ____________. A. in each district. B. in each state. C. only in selected districts. D. only in selected states.

Last Answer : A. in each district.

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

Every entrepreneur should draw an _______ for his project to ensure the timely completion of all activities involved in setting up an enterprise. A. cost structure B. implementation plan C. market structure D. production structure

Description : Every entrepreneur should draw an _______ for his project to ensure the timely completion of all activities involved in setting up an enterprise. A. cost structure B. implementation plan C. market structure D. production structure

Last Answer : B. implementation plan

Entrepreneurial development is the key to achieve all-round __________ through A. economic development B. increase in profits C. shareholders value D. business development

Description : Entrepreneurial development is the key to achieve all-round __________ through A. economic development B. increase in profits C. shareholders value D. business development

Last Answer : A. economic development

Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Last Answer : Facilitating satisfying exchange relationships

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Description : Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Last Answer : B)facilitating satisfying exchange relationships.

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

We need to update the business plan becausea) Environmental factors and internal factors can change the direction of the plan b) Goals set by the entrepreneurs may be unreasonable c) Goals may not be measurable d) Goals may not be specific

Description : We need to update the business plan becausea) Environmental factors and internal factors can change the direction of the plan b) Goals set by the entrepreneurs may be unreasonable c) Goals may not be measurable d) Goals may not be specific

Last Answer : a) Environmental factors and internal factors can change the direction of the plan

A new venture's business plan is important because ______. A. It helps to persuade others to commit funding to the venture. B. Can help demonstrate the viability of the venture. C. Provides a guide for business activities by defining objectives. D. All the above.

Description : A new venture's business plan is important because ______. A. It helps to persuade others to commit funding to the venture. B. Can help demonstrate the viability of the venture. C. Provides a guide for business activities by defining objectives. D. All the above.

Last Answer : D. All the above.

Which of the following is the reason for business failure __________. A. Lack of market research. B. Poor financial control. C. Poor management. D. All the above.

Description : Which of the following is the reason for business failure __________. A. Lack of market research. B. Poor financial control. C. Poor management. D. All the above.

Last Answer : D. All the above.

____________, which is included in the project cost, is estimated on the basis of the year when the enterprise breaks even. A. working capital B. cost of capital C. cost of production D. cost of equity

Description : ____________, which is included in the project cost, is estimated on the basis of the year when the enterprise breaks even. A. working capital B. cost of capital C. cost of production D. cost of equity

Last Answer : A. working capital

The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : B. horizontal integration.

The process of preparing an inventory of skills needed for effective implementation of the project is called as ____________. A. Economic viability. B. Financial feasibility. C. Technical feasibility. D. Managerial competence.

Description : The process of preparing an inventory of skills needed for effective implementation of the project is called as ____________. A. Economic viability. B. Financial feasibility. C. Technical feasibility. D. Managerial competence.

Last Answer : D. Managerial competence.

EST stands for ____________. A. Earliest Start Time. B. Event Start Time. C. Effective Start Time. D. Essential Start Time.

Description : EST stands for ____________. A. Earliest Start Time. B. Event Start Time. C. Effective Start Time. D. Essential Start Time.

Last Answer : A. Earliest Start Time.

____________ is a graphical representation of the various activity and event relating to a project. A. Network analysis. B. Scheduling technique. C. Logical Model. D. Network Diagram

Description : ____________ is a graphical representation of the various activity and event relating to a project. A. Network analysis. B. Scheduling technique. C. Logical Model. D. Network Diagram

Last Answer : D. Network Diagram

____________ is primarily concerned with the identification of the project demand potential and the selection of the optimal technology. A. Techno-economic analysis. B. Feasibility analysis. C. Input analysis. D. Financial analysis.

Description : ____________ is primarily concerned with the identification of the project demand potential and the selection of the optimal technology. A. Techno-economic analysis. B. Feasibility analysis. C. Input analysis. D. Financial analysis.

Last Answer : A. Techno-economic analysis.

A commercial banker would prefer a ____________ debt-equity ratio over the years as it indicates financial strength of a unit. A. Declining. B. Increasing. C. Stable. D. Fluctuating.

Description : A commercial banker would prefer a ____________ debt-equity ratio over the years as it indicates financial strength of a unit. A. Declining. B. Increasing. C. Stable. D. Fluctuating.

Last Answer : A. Declining A commercial banker would prefer a declining debt-equity ratio over the years as it indicates the financial strength of a unit. A declining debt-equity ratio means that the company ... fluctuating ratio might indicate that the company is not able to manage its debt and equity properly.

All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Last Answer : B. psychographics.

In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Last Answer : A)marketing analysis

To gain market share Lada entered car markets with a comparatively low price. One of the negative side effects of taking this pricing position is A)a negative impact on consumers' perceptions of quality. B)competitors can match the price. C)a high return on investment levels affecting tax balances owed. D)poor survival chances in the market.

Description : To gain market share Lada entered car markets with a comparatively low price. One of the negative side effects of taking this pricing position is A)a negative impact on consumers' perceptions of ... high return on investment levels affecting tax balances owed. D)poor survival chances in the market.

Last Answer : A)a negative impact on consumers' perceptions of quality.

Project mission and objectives, procedures and systems used, and organization resources used typically appear in the _____ section of the final project report. A. Analysis B. Recommendation C. lessons learned D. financial feasibility

Description : Project mission and objectives, procedures and systems used, and organization resources used typically appear in the _____ section of the final project report. A. Analysis B. Recommendation C. lessons learned D. financial feasibility

Last Answer : A. Analysis

Under section 80J of the income tax act, 1961, small-scale industries are exempted from the payment of income tax on their profits at ___________. A. 6% p.a. B. 6% p.m. C. 5% p.a. D. 5% p.a.

Description : Under section 80J of the income tax act, 1961, small-scale industries are exempted from the payment of income tax on their profits at ___________. A. 6% p.a. B. 6% p.m. C. 5% p.a. D. 5% p.a.

Last Answer : A. 6% p.a.

Section 80 HHB provides for a deduction of ____________________ of profits and gains earned by a resident Indian company. A. 65%. B. 60%. C. 55%. D. 50%

Description : Section 80 HHB provides for a deduction of ____________________ of profits and gains earned by a resident Indian company. A. 65%. B. 60%. C. 55%. D. 50%

Last Answer : D. 50%

______________ is granted to small scale units under section 33B of the Income tax act, 1961. A. Depreciation Allowance. B. Development Debate. C. Investment Allowance. D. Rehabilitation Allowance.

Description : ______________ is granted to small scale units under section 33B of the Income tax act, 1961. A. Depreciation Allowance. B. Development Debate. C. Investment Allowance. D. Rehabilitation Allowance.

Last Answer : D. Rehabilitation Allowance.

New Small Scale industries are exempted from the payment of income tax under section 80J is called __________ A. Development Rebate.. B. Investment Allowance. C. Rehabilitation Allowance. D. Tax Holiday

Description : New Small Scale industries are exempted from the payment of income tax under section 80J is called __________ A. Development Rebate.. B. Investment Allowance. C. Rehabilitation Allowance. D. Tax Holiday

Last Answer : B. Investment Allowance.

Integration of project management with the organization takes place with the _______________. A. master budjet B. strategic plan C. Process of managing actual projects D. both b and c

Description : Integration of project management with the organization takes place with the _______________. A. master budjet B. strategic plan C. Process of managing actual projects D. both b and c

Last Answer : D. both b and c

_____________ can be defined as a specifically evolved work plan densed to achieve a specific objective within a specific period of time A. Idea generation. B. Opportunity Scanning. C. Project. D. Strategy.

Description : _____________ can be defined as a specifically evolved work plan densed to achieve a specific objective within a specific period of time A. Idea generation. B. Opportunity Scanning. C. Project. D. Strategy.

Last Answer : C. Project.

In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning

Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning

Last Answer : c differentiation

______________ describes the direction, the enterprise is going in, what its goals are, where it wants to be,and how it is going to get there. A. project report B. technical anlaysis C. market analysis D. financial analysis

Description : ______________ describes the direction, the enterprise is going in, what its goals are, where it wants to be,and how it is going to get there. A. project report B. technical anlaysis C. market analysis D. financial analysis

Last Answer : A. project report

market potential of the project report includes ________. A. demand and supply conditions B. market strategy C. after sales service D. all the above

Description : market potential of the project report includes ________. A. demand and supply conditions B. market strategy C. after sales service D. all the above

Last Answer : D. all the above

As a new company grows, the entrepreneur will need to _________. A. be responsive to changes in the market. B. ensure financial controls are maintained. C. build a management team. D. all the above.

Description : As a new company grows, the entrepreneur will need to _________. A. be responsive to changes in the market. B. ensure financial controls are maintained. C. build a management team. D. all the above.

Last Answer : D. all the above.

New entrepreneurs entering the field of medium industry for the first time can have market studies with the subsidiary of ___________. A. 75% of the cost or Rs.15000 whichever is less. B. 75% of the cost or Rs.15000 whichever is high C. 50% of the cost or Rs.15000 whichever is less. D. 50% of the cost or Rs.15000 whichever is high

Description : New entrepreneurs entering the field of medium industry for the first time can have market studies with the subsidiary of ___________. A. 75% of the cost or Rs.15000 whichever is less. B. 75% of the cost or ... the cost or Rs.15000 whichever is less. D. 50% of the cost or Rs.15000 whichever is high

Last Answer : A. 75% of the cost or Rs.15000 whichever is less.

Which of the following factors does the macro-environment not include? A. political and regulatory factors. B. customer needs in a given market. C. social and demographic factors. D. technological changes.

Description : Which of the following factors does the macro-environment not include? A. political and regulatory factors. B. customer needs in a given market. C. social and demographic factors. D. technological changes.

Last Answer : B. customer needs in a given market.

Large investment is made in fixed assets, the project will be termed as __________. A. Capital Intensive. B. Labour Intensive. C. Product Intensive. D. Market Intensive.

Description : Large investment is made in fixed assets, the project will be termed as __________. A. Capital Intensive. B. Labour Intensive. C. Product Intensive. D. Market Intensive.

Last Answer : A. Capital Intensive.

Goods or services reach the market place through ________. A. marketing channels. B. multilevel pyramids. C. monopolies. D. multiplication.

Description : Goods or services reach the market place through ________. A. marketing channels. B. multilevel pyramids. C. monopolies. D. multiplication.

Last Answer : 1

Which of the following is a recognized disadvantage of setting up as a start-up as compared with other routes to market entry? A. less satisfaction of the owners. B. less help from various agencies. C. there are more funds required. D. there is a high failure rate.

Description : Which of the following is a recognized disadvantage of setting up as a start-up as compared with other routes to market entry? A. less satisfaction of the owners. B. less help from various agencies. C. there are more funds required. D. there is a high failure rate.

Last Answer : D. there is a high failure rate.

Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Description : Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Last Answer : D. It is a good idea for small businesses to compete solely on price.

Which industrial sector promotes small-scale businesses and Entrepreneurship, and has lower barriers to market entry? A. Service. B. Manufacturing. C. Distribution. D. Agriculture.

Description : Which industrial sector promotes small-scale businesses and Entrepreneurship, and has lower barriers to market entry? A. Service. B. Manufacturing. C. Distribution. D. Agriculture.

Last Answer : A. Service.

Porter’s notion of a differentiation strategy is best described as one in which firms seek a competitive advantage…. A. Through achieving a match between their internal and external environments. B. Through having a lower cost than their competitors. C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness

Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external ... competitors. C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness

Last Answer : Through establishing their uniqueness

What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium

Porter’s notion of a differentiation strategy is best described as one in which firms seek a competitive advantage…. A. Through achieving a match between their internal and external environments. B. Through having a lower cost than their competitors. C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness.

Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external environments ... . C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness.

Last Answer : Through establishing their uniqueness.

What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium