The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

The market for heavy industrial equipment is concentrated in the West Midlands, so an
equipment manufacturer has decided to employ a direct sales force in that region. Which
factor most influenced this distribution channel selection?
A)Buyer behaviour
B)Product attributes
C)Organisational objectives
D)Environmental forces
E)Market characteristics
by

1 Answer

Answer :

E)Market characteristics
by

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