Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for product information. B)satisfaction with the purchase. C)the establishment of criteria for comparing products. D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Shortly after purchasing a product, the postpurchase evaluation may result in cognitive  dissonance. Cognitive dissonance is best defined as
A)the congruence between external and internal searches for product information. B)satisfaction with the purchase.
C)the establishment of criteria for comparing products.
D)doubts that occur because the buyer questions whether the decision to purchase the  product was right.
by

1 Answer

Answer :

D)doubts that occur because the buyer questions whether the decision to purchase the  product was right.
by

Related questions

After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing

Description : After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing

Last Answer : B)cognitive dissonance

Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Description : Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Last Answer : D)External search

As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Description : As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Last Answer : C)internal search

Mental process in which customer ends up as buyer of a new product is called A. adoption process B. cognitive dissonance C. pre purchase behavior D. post-purchase behavior

Description : Mental process in which customer ends up as buyer of a new product is called A. adoption process B. cognitive dissonance C. pre purchase behavior D. post-purchase behavior

Last Answer : adoption process

The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, where they buy a new tyre. Here the buying process was affected by:A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Last Answer : B)a situational factor

Retailing is BEST characterised or definedA)as transactions in which the buyer intends to consume the product through personal, family, or household use. B)by arrangements whereby a supplier grants a dealer the right to sell products in exchange for some type of consideration. C)as transactions in which the purchaser intends to use the product for resale or for general business operations. D)by exchanges that take place only in a store or service establishment.

Description : Retailing is BEST characterised or define A)as transactions in which the buyer intends to consume the product through personal,family, or household use. B)by arrangements whereby a supplier grants a ... business operations. D)by exchanges that take place only in a store or service establishment.

Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

Description : An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

Last Answer : C)Evaluation stage

Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing: A)attitude formation. B)belief assessment. C)role inconsistency. D)cognitive dissonance.

Description : Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing: A)attitude formation. B)belief assessment. C)role inconsistency. D)cognitive dissonance.

Last Answer : C)role inconsistency.

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

Description : An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

Last Answer : E)uses personal knowledge and experience to make decisions

Which of the following is not an assumption of the classical decision model? (a) Problems are clearly defined. (b) Decision makers behave logically. (c) Evaluation criteria are drawn from objectives and the definition of the problem. (d) Choice is made once sufficient information on alternatives is available

Description : Which of the following is not an assumption of the classical decision model? (a) Problems are clearly defined. (b) Decision makers behave logically. (c) Evaluation criteria are drawn from ... the definition of the problem. (d) Choice is made once sufficient information on alternatives is available

Last Answer : (d) Choice is made once sufficient information on alternatives is available 

Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or not to try the product C)The buyer tries the product to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Description : Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or ... to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Last Answer : D)The buyer seeks information and is receptive to learning about the product

In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

Description : In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

Last Answer : B)the product is modifiable

Kevin tells his wife, Karen, that his last sales call of the day at DuPont was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Karen, a sales trainer for another firm, hands Kevin a book on: A)improving listening skills B)overcoming objections. C)prospect evaluation. D)product demonstrations. E)closing the sales encounter..

Description : Kevin tells his wife, Karen, that his last sales call of the day at DuPont was a disaster. He explains that he never really figured out what the purchasing agent was looking ... listening skills B)overcoming objections. C)prospect evaluation. D)product demonstrations. E)closing the sales encounter

Last Answer : E)closing the sales encounter

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Rejection of a product can occur: A)mainly before the adoption stage. B)only after the trial stage. C)during any stage in the adoption process. D)only during the evaluation stage.

Description : Rejection of a product can occur: A)mainly before the adoption stage. B)only after the trial stage. C)during any stage in the adoption process. D)only during the evaluation stage.

Last Answer : C)during any stage in the adoption process.

A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered the A)user B)influencer C)buyer D)decider E)gatekeeper

Description : A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered the A)user B)influencer C)buyer D)decider E)gatekeeper

Last Answer : A)user

Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Last Answer : A)Problem recognition

Which one of the following is MOST likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups? A)Canned peaches B)Instant coffee C)Jeans D)Bed linen E)Soap

Description : Which one of the following is MOST likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups? A)Canned peaches B)Instant coffee C)Jeans D)Bed linen E)Soap

Last Answer : C)Jeans

A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than other items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Description : A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than ... items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Last Answer : C)requires purchase planning, and the buyer will not accept substitutes.

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper

Description : he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper

Last Answer : E)gatekeeper

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and efficiency in performing activities. D)a person's behaviour caused by information and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Description : Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and ... and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Last Answer : A) low-involvement

Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

Description : Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

Last Answer : C) facilitating satisfying exchange relationships.

An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a productC)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Description : An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a product C)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Last Answer : D)intensity of a buyer's feelings toward a certain object.

Is it cognitive dissonance to want to be a bilionare and at the same time knock them down for being greedy?

Description : Is it cognitive dissonance to want to be a bilionare and at the same time knock them down for being greedy?

Last Answer : Examples, please; otherwise you are proposing a contradiction.

What branch of psychology deals with the study of Deception, Cognitive dissonance, and the like?

Description : What branch of psychology deals with the study of Deception, Cognitive dissonance, and the like?

Last Answer : I would have to say, elements of both Personality Psy. and Social Psy.

Recommend cure to cognitive dissonance.?

Description : Recommend cure to cognitive dissonance.?

Last Answer : Cognitive dissonance is one medical term we hardly talk about.it is experienced when your actions or thoughts don't match up with your belief or values. To make it clear, I will state two examples of ... and explore what values, morals and beliefs that truly matter to you in the short and long term.

A teacher used the following statement to change the behaviour of a student who was a smoker. “Smoking is healthy for the nation”. This is an example of Options: A) Cognitive dissonance B) Conceptual conflict C) Meaningful learning D) Challenge

Description : A teacher used the following statement to change the behaviour of a student who was a smoker. “Smoking is healthy for the nation”. This is an example of Options: A) Cognitive dissonance B) Conceptual conflict C) Meaningful learning D) Challenge

Last Answer : A) Cognitive dissonance

he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This relates to ------- as an influence in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Last Answer : A)opportunity

Are there any tips you could pass onto me because I will shortly be purchasing a MacBook. Are there any tips or tricks you can teach me?

Description : Are there any tips you could pass onto me because I will shortly be purchasing a MacBook. Are there any tips or tricks you can teach me?

Last Answer : Can you be more specific? Do you want tips for what e.g. applications you should get?

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

Description : What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocates

Last Answer : C)Personal sources

When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Description : When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Last Answer : D)Awareness stage.

If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

Description : If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of ... ? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

Last Answer : C)Interest and evaluation

At a local trade show a purchaser of office equipment discussed the price of a computer work station with a representative of Haworth office furnishings. As a result of the discussion the buyer purchased a suitable work station at a lower price than the stated list price. This type of industrial pricing is called: A)transfer. B)open bid. C)solicited D)petitioned E)open

Description : At a local trade show a purchaser of office equipment discussed the price of a computer work station with a representative of Haworth office furnishings. As a result of the discussion the buyer purchased a ... of industrial pricing is called: A)transfer. B)open bid. C)solicited D)petitioned E)open

Last Answer : D)petitioned

A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection

Description : A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection

Last Answer : A)description

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

Description : Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

Last Answer : D)Exchange.

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Last Answer : B)screening