Which of the following approaches to the marketing mix in international markets is
MOST consistent with globalisation?
A)keep product and promotion the same
B)adapt product only
C)adapt promotion only
D)adapt promotion and prive
E)invent new products
MOST consistent with globalisation?
A)keep product and promotion the same
B)adapt product only
C)adapt promotion only
D)adapt promotion and prive
E)invent new products