An attitude scale measures the:
A)strength of a buyer's need for a product.
B)buyer's level of information about a product
C)amount of experience the buyer has had with the product.
D)intensity of a buyer's feelings toward a certain object.
E)intensity of a buyer's desire for the product.
A)strength of a buyer's need for a product.
B)buyer's level of information about a product
C)amount of experience the buyer has had with the product.
D)intensity of a buyer's feelings toward a certain object.
E)intensity of a buyer's desire for the product.