A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

A primary advantage of the concentration targeting strategy is that:
A)it requires less market research and information
B)it requires less intensive analysis of customers needs
C)it maintains the firm's flexibility in moving into other market segments
D)it permits development of a special marketing mix for a single market segment
by

1 Answer

Answer :

D)it permits development of a special marketing mix for a single market segment
by

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