Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

Data compiled inside or outside the organisation for some purpose other than the  current research investigation are termed ______ data:
A)organisational
B)primary
C)secondary
D)exploratory
E)descriptive
by

1 Answer

Answer :

C)secondary
by

Related questions

Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Last Answer : secondary

When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Description : When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Last Answer : B)secondary

When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Last Answer : C)exploratory studies

Primary data are BEST described as the: A)first batch of data collected for a specific study B)data that are observed, recorded, or collected from respondents C)data that were compiled for some purpose other than the study current study D)data that are collected from a computerised data base

Description : Primary data are BEST described as the: A)first batch of data collected for a specific study B)data that are observed, recorded, or collected from respondents C)data that were compiled for some purpose other than the study current study D)data that are collected from a computerised data base

Last Answer : B)data that are observed, recorded, or collected from respondents

If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Description : If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Last Answer : A)experimentation

Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

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Last Answer : C)casual

If Wimpey seeks information about trends in housing starts around the country and uses Department of Environment reports to get this information, it is using _______data. A)casual B)exploratory C)primary D)secondary

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The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

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The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

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Last Answer : E)the buying centre.

Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of the following types of market research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

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When very little is known about the problem being examined, which type of marketing research is done ? 1. Exploratory Research 2. Descriptive Research 3. Casual Research 4. Predictive Research 5. None of these

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Last Answer : Exploratory Research

When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

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Which one of the following research tests hypotheses and theories in order to explain how and why a phenomenon operates as it does? a. Descriptive b. Predictive c. Explanatory d. Exploratory

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Which of the following type of research also called as a feasibility study or pilot Study? a. Descriptive b. Exploratory c. Correlational d. Explanatory

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Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for some purpose other than the current study 4. data that are collected from a computerized database 5. none of these

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Last Answer : data that are observed, recorded, or collected from respondents

Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste. Apparently Bart needs to develop a: A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

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If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

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The members of a venture team come from: A)the marketing department B)the research and development department C)the production and finance departments D)different functional areas of an organisation

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If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

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The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

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Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

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Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and overall mission D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

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Last Answer : E)A company's mission and overall organisational goals

Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

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Last Answer : E)institutional

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, organisational, psychological and individual C)environmental, psychological, individual and technological D)technological, organisational, environmental and interpersonal E)environmental, organisational, technological and individual

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After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

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Last Answer : C)product-supplier search

United Biscuits buys shortening from suppliers in the European Community. The buyer for the firm is MOST likely use which method of organisational buying? A)Description B)Inspection C)Sampling D)Negotiation E)Blind

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A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Most organisational purchase decisions are made by A)one person. B)a team of purchasing agents. C)a firm's buying centre. D)inventory control personnel. E)the sales force.

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Last Answer : C)a firm's buying centre.

Which method of organisational buying is appropriate when the product is highly homogeneous and examination of each item is not feasible? A)Negotiation B)Sampling C)Description D)Inspection E)Homogeneous selection

Description : Which method of organisational buying is appropriate when the product is highly homogeneous and examination of each item is not feasible? A)Negotiation B)Sampling C)Description D)Inspection E)Homogeneous selection

Last Answer : B)Sampling

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and type of the hypothesis to be tested determines which general data- gathering approach to use D)Secondary data are not readily available to most organisations

Description : Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and ... data- gathering approach to use D)Secondary data are not readily available to most organisations

Last Answer : D)Secondary data are not readily available to most organisations

n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

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Last Answer : B)a marketing databank

The three factors that influence the ethical decision -making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and situational variables. C)individual factors, organisational relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Description : As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Last Answer : B)opportunity.

Kevin notices that when Alice weighs tomatoes at the checkout counter , she regularly leans on the scale. Kevin's consideration about reporting this practice to top management involves ethical decisions with regard to: A)organisational relationships. B)opportunity. C)product issues. D)promotion issues.

Description : Kevin notices that when Alice weighs tomatoes at the checkout counter , she regularly leans on the scale. Kevin's consideration about reporting this practice to top management involves ethical ... regard to: A)organisational relationships. B)opportunity. C)product issues. D)promotion issues.

Last Answer : A)organisational relationships.