In examining her firm's recently completed market attractiveness - business position model, Jenna Cook finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate? A)Invest B)Harvest C)Divest D)Maintain

In examining her firm's recently completed market attractiveness  - business position model, Jenna Cook finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate? A)Invest B)Harvest C)Divest D)Maintain
by

1 Answer

Answer :

A)Invest
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As Reggie prepares a market attractiveness -business position model for his firm's proposed entry into the video game market, he considers the large number of competing firms to be a: A)plus in terms of business position. B)minus in terms of attractiveness. C)plus in terms of market attractiveness. D)minus in terms of business position.

Description : As Reggie prepares a market attractiveness -business position model for his firm's proposed entry into the video game market, he considers the large number of competing firms to be a: A)plus in ... of attractiveness. C)plus in terms of market attractiveness. D)minus in terms of business position.

Last Answer : B)minus in terms of attractiveness.

As Don Bush prepares a market attractiveness -business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of the following would be an input with regard to business position? A)Seasonality B)Relative market share C)Industry sales D)Market growth

Description : As Don Bush prepares a market attractiveness -business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of ... with regard to business position? A)Seasonality B)Relative market share C)Industry sales D)Market growth

Last Answer : B)Relative market share

Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

Description : Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

Last Answer : D)competition

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Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Last Answer : B)marketing environment

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price while it retains profitability C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Description : A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price ... C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Last Answer : D)Beating or matching the prices of competitors

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Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation ... of value between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)the development of marketing strategies for the entire world or major regions of the world.

Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using __________sampling for this phase of the research: A)random B)stratified C)quota D)area

Description : Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using __________sampling for this phase of the research: A)random B)stratified C)quota D)area

Last Answer : C)quota

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Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic consumers. c) The national home base of a firm must be the biggest market for a multinational firm. d) The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Description : The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic ... a firm plays a key role in shaping that firm's competitive advantage in global markets.

Last Answer : The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

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Description : Watson Corporation's Chairman tells the firm's managers that the key to social responsibility is to: A)watch profit impacts very carefully. B)maintain an updated code of ethics. C)monitor changes and trends in society's values. D)carefully interpret all new legislation.

Last Answer : C)monitor changes and trends in society's values.

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nissan has characteristics associated with the ___________ concept. A)production B)sales C)marketing D)social

Description : If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nissan has characteristics associated with the ___________ concept. A)production B)sales C)marketing D)social

Last Answer : A)production

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Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Last Answer : a) E-marketing plan

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Description : A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the ... improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Last Answer : A)marketing analysis

Three main strategies for intensive growth are market penetration, product development, and A)product improvement. B)market saturation. C)sales penetration. D)market growth. E)market development.

Description : Three main strategies for intensive growth are market penetration, product development, and A)product improvement. B)market saturation. C)sales penetration. D)market growth. E)market development.

Last Answer : E)market development

Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

Last Answer : C)Media allocation

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

The accounting report indicates that Alton's sales increased by £2 millions last year. While the Chairman is pleased, the marketing vice president feels that inflation had a great deal to do with this result. She proposes that __________ may be a better gauge of the firm's performance last year. A)net sales B)gross profits C)market share D)cash flow

Description : The accounting report indicates that Alton's sales increased by £2 millions last year. While the Chairman is pleased, the marketing vice president feels that inflation had a great deal to do with this result ... the firm's performance last year. A)net sales B)gross profits C)market share D)cash flow

Last Answer : C)market share

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Last Answer : C)customers' needs

The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis.

Description : The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis..

Last Answer : E)time series analysis..

A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in making a market attractive or strong. C)the limited period when the fit between key market requirements and a firm's capabilities is optimal. D)the process that seeks information about events and relationships in a company's outside environment.

Description : A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in ... . D)the process that seeks information about events and relationships in a company's outside environment.

Last Answer : C)the limited period when the fit between key market requirements and a firm's capabilities is optimal.

Market requirements describe the A)customer needs or desired benefits. B)size of the market necessary to justify expenditures. C)events and relationships in a company's outside environment. D)key requirements of a market and the particular competencies of competing firms. E)distinctive competencies that a firm has developed.

Description : Market requirements describe the A)customer needs or desired benefits. B)size of the market necessary to justify expenditures. C)events and relationships in a company's outside environment. ... and the particular competencies of competing firms. E)distinctive competencies that a firm has developed.

Last Answer : A)customer needs or desired benefits.

The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

Description : The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

Last Answer : C)understanding the firm's capabilities.

Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Description : Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's ... C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Last Answer : C)Walton's desire to reduce selling costs

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Description : Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Last Answer : A)provide Knox with market information.

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

USA Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to all of the EU. He realises that it will be some time before this area truly becomes one market, primarily because of differences in which one of the following factors? A)Available advertising media B)Culture C)Law D)Technology

Description : USA Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to all of the EU. He realises that it will be some time before this area truly becomes ... one of the following factors? A)Available advertising media B)Culture C)Law D)Technology

Last Answer : B)Culture

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Last Answer : A)price

To gain popularity among students, teacher should: Options: A) personally help them in their study B) frequently organize tours C) dictate notes while teaching D) maintain good social relation-ship

Description : To gain popularity among students, teacher should: Options: A) personally help them in their study B) frequently organize tours C) dictate notes while teaching D) maintain good social relation-ship

Last Answer : A) personally help them in their study 

Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies

Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies

Last Answer : All of these options are correct

Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.

Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.

Last Answer : All of these options are correct

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read which section of the document? A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

Description : In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read ... A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

Last Answer : C)Executive summary

Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Last Answer : A)trade shows.

Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point -of-purchase materials D)money refunds E)premiums

Description : Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point-of-purchase materials D)money refunds E)premiums

Last Answer : A)samples

Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

Description : Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

Last Answer : B)measurable."

Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Last Answer : D)personal selling

To facilitate communication, marketing managers should A)emphasise the firm's marketing objectives. B)establish an information system within the marketing unit. C)form an open-communication group within the marketing unit. D)integrate marketing activities with other departments

Description : To facilitate communication, marketing managers should A)emphasise the firm's marketing objectives. B)establish an information system within the marketing unit. C)form an open-communication group within the marketing unit. D)integrate marketing activities with other departments.

Last Answer : B)establish an information system within the marketing unit.

When Fred Middleton asks the Cannon salesperson how much a desktop bond copier is going for these days, the salesperson looks in his price book and quotes Fred the firm's published price for the unit. In this instance, Cannon is using which type of pricing? A)Open bid B)Sealed bid C)Administered D)Negotiated

Description : When Fred Middleton asks the Cannon salesperson how much a desktop bond copier is going for these days, the salesperson looks in his price book and quotes Fred the firm's published price for the unit. ... , Cannon is using which type of pricing? A)Open bid B)Sealed bid C)Administered D)Negotiated

Last Answer : C)Administered

When examining a completed bend test, the angle of the bend was found to be 185°. The testing specification calls for the sample to have been formed through 180°? a) They should be acceptable as the standard refers to minimum forming angle b) The bends should be considered as fail c) New bends should be produced and bent to 180° then re-examined d) They should be rejected as the angle is not close enough to be acceptable

Description : When examining a completed bend test, the angle of the bend was found to be 185°. The testing specification calls for the sample to have been formed through 180°? a) They should be acceptable as ... then re-examined d) They should be rejected as the angle is not close enough to be acceptable

Last Answer : c) New bends should be produced and bent to 180° then re-examined

The internal rate of return (1) must be less than the interest rate if the firm is to invest. (2) makes the present value of profits equal to the present value of costs. (3) falls as the annual yield of an investment rises. (4) is equal to the market interest rate for all the firm’s investment.

Description : The internal rate of return (1) must be less than the interest rate if the firm is to invest. (2) makes the present value of profits equal to the present value of costs. (3) falls as the annual yield of an investment rises. (4) is equal to the market interest rate for all the firm’s investment. 

Last Answer : falls as the annual yield of an investment rises.

The BCG Matrix is based on a. Industry attractiveness & Business Strength b. Industry Growth rate & Business strength c. Industry Attractiveness & Relative market shared. Industry Growth rate & Relative market share

Description : The BCG Matrix is based on a. Industry attractiveness & Business Strength b. Industry Growth rate & Business strength c. Industry Attractiveness & Relative market share d. Industry Growth rate & Relative market share

Last Answer : Industry Growth rate & Relative market share

If Roberts PLC finds that the average total cost of its radar detectors and the marginal cost of its radar detectors are both £85, then: A)its marginal costs are falling. B)average total cost is at its maximum. C)average total costs are rising. D)demand is elastic. E)average total cost is at its lowest level.

Description : If Roberts PLC finds that the average total cost of its radar detectors and the marginal cost of its radar detectors are both £85, then: A)its marginal costs are falling. B)average total cost is at ... average total costs are rising. D)demand is elastic. E)average total cost is at its lowest level.

Last Answer : E)average total cost is at its lowest level.