Andrex toilet tissue is a __________ for Kimberly-Scott Corporation. A)trade name B)trade mark C)brand name D)brand mark

Andrex toilet tissue is a __________ for Kimberly-Scott Corporation.
A)trade name
B)trade mark
C)brand name
D)brand mark
by

1 Answer

Answer :

C)brand name
by

Related questions

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Description : Houghton Mifflin Company is the __________ of the publisher of your marketing textbook. A)trade name B)brand mark C)trade label D)brand

Last Answer : A)trade name

Where can I buy Andrex toilet paper in San Francisco?

Description : Where can I buy Andrex toilet paper in San Francisco?

Last Answer : It is made by Kimberly Clark. You might try contacting them to see if it’s available in the US. I also saw it for sale on line.

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Description : The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: A)trade name B)trade mark C)brand name D)brand mark

Last Answer : D)brand mark

Why does Scott toilet tissue wrap each roll individually in tissue paper?

Description : Why does Scott toilet tissue wrap each roll individually in tissue paper?

Last Answer : I’m confused (this is normal). Do you mean they wrap each individual roll of a multi-pack as if they were being sold individually?

One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Last Answer : B)consists of words.

If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

Description : If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

Last Answer : D)market sales

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

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Last Answer : E)licensing

If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Last Answer : A)quantity

e __________ is the difference in value between a nation's exports and its imports. A)balance of payments B)export/import ratio C)gross domestic product D)net trade value E)balance of trade

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Last Answer : A)balance of payments

RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

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Last Answer : E)style

1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

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Last Answer : C)product

) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

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St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacture r B)a generic C)a wholesaler D)an own label

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Last Answer : D)an own label

When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

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Last Answer : E)service standard.

Do you know a Kimberly Miller?

Description : Do you know a Kimberly Miller?

Last Answer : Contact the Alum. offices of both Cabrillo and UCBES. Ask if they have contact info and whether they would be willing to send her your contact info. That way, Kim can decide what to do, and her confidentiality hasn’t been (what’s the verb I want? I can’t think of it but you know what I mean.).....

Want to locate a loan officer named kimberly tomman in the houston area. Please help?

Description : Want to locate a loan officer named kimberly tomman in the houston area. Please help?

Last Answer : Its easy to see expectations for jobs over the next few years at the Bureau of Labor Statistics at www.BLS.gov. The BLS states that radiologist technicians are expected to have better then average employment ... it might not be easy to find the job, but the job market will be there and expanding.

Who is Kimberly Elise's mother?

Description : Who is Kimberly Elise's mother?

Last Answer : Who is kimberly Elisa mothers

Who did Kimberly Guilfoyle marry?

Description : Who did Kimberly Guilfoyle marry?

Last Answer : Kimberly Guilfoyle married to Gavin Newsom from 2001 to 2006 Kimberly Guilfoyle married to Eric Villency from 2006 to 2009

When did Kimberly Guilfoyle get married?

Description : When did Kimberly Guilfoyle get married?

Last Answer : Kimberly Guilfoyle married to Gavin Newsom from 2001 to 2006 Kimberly Guilfoyle married to Eric Villency from 2006 to 2009

Is Kimberly Guilfoyle tall?

Description : Is Kimberly Guilfoyle tall?

Last Answer : 5' 2"........appears taller because the cameras do a good job.

Does Kimberly Guilfoyle have children?

Description : Does Kimberly Guilfoyle have children?

Last Answer : Yes, Kimberly Guilfoyle has 1 kids

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Description : As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top-quality beef," Wham Burger's director of marketing brings up the issue of the ethics of ... [s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Last Answer : E)society

Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

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Last Answer : A)trade shows.

At a local trade show a purchaser of office equipment discussed the price of a computer work station with a representative of Haworth office furnishings. As a result of the discussion the buyer purchased a suitable work station at a lower price than the stated list price. This type of industrial pricing is called: A)transfer. B)open bid. C)solicited D)petitioned E)open

Description : At a local trade show a purchaser of office equipment discussed the price of a computer work station with a representative of Haworth office furnishings. As a result of the discussion the buyer purchased a ... of industrial pricing is called: A)transfer. B)open bid. C)solicited D)petitioned E)open

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Last Answer : D)Television

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Last Answer : B)allowance.

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Last Answer : B)noncumulative.

What type of discount is given to a purchaser for performing activities such as transporting, storing, and selling? A)Quantity discount B)Cash discount C)Geographic discount D)Service discount E)Trade discount

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Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards helping retailers promote these products. Gwen is a: A)a technical salesperson B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

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Last Answer : E)a trade salesperson

The type of salesperson that usually requires training in physical science or engineering is the A)trade salesperson. B)missionary salesperson. C)technical salesperson. D)order taker. E)order getter.

Description : The type of salesperson that usually requires training in physical science or engineering is the A)trade salesperson. B)missionary salesperson. C)technical salesperson. D)order taker. E)order getter.

Last Answer : C)technical salesperson.

Assisting the producer's customers in selling to their own customers is the major purpose of which type of salesperson? A)Trade salesperson B)Technical salesperson C)Missionary salesperson D)Order getter E)Order taker

Description : Assisting the producer's customers in selling to their own customers is the major purpose of which type of salesperson? A)Trade salesperson B)Technical salesperson C)Missionary salesperson D)Order getter E)Order taker

Last Answer : C)Missionary salesperson

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

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Mary King's job is to call on GP's and explain how patients can benefit from new prescription drugs her firm develops. Mary is: A)a technical salesperson B)a missionary salesperson C)an order taker D)an order getter E)a trade salesperson

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Last Answer : B)a missionary salesperson

A sales representative for Coca -Cola travels to various shops and restaurants to determine how much syrup the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales A)Order getter B)Inside order taker C)Field order taker D)Missionary salesperson E)Trade salesperson

Description : A sales representative for Coca -Cola travels to various shops and restaurants to determine how much syrup the customer needs for the coming period. The sales representative would be classified ... )Order getter B)Inside order taker C)Field order taker D)Missionary salesperson E)Trade salesperson

Last Answer : C)Field order taker

Marsha Hemlock, a trained engineer, is a salesperson for a chemical manufacturer. She provides current customers with advice about a product's characteristics and applications. She is a A)missionary salesperson. B)trade salesperson. C)field order taker. D)inside order taker. E)technical salesperson.

Description : Marsha Hemlock, a trained engineer, is a salesperson for a chemical manufacturer. She provides current customers with advice about a product's characteristics and applications. She is a A)missionary salesperson. B)trade salesperson. C)field order taker. D)inside order taker. E)technical salesperson.

Last Answer : E)technical salesperson.

The two groups of order takers are A)current customer salespersons and new -business salespersons. B)missionary salespersons and trade salespersons. C)inside order takers and field order takers. D)trade salespersons and technical salespersons. E)advisory order takers and support order takers.

Description : The two groups of order takers are A)current customer salespersons and new -business salespersons. B)missionary salespersons and trade salespersons. C)inside order takers and field order takers. D)trade salespersons and technical salespersons. E)advisory order takers and support order takers.

Last Answer : E)advisory order takers and support order takers.

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

In the retail trade customer thresholds refer to the number of customers: A)required to make a profit. B)a store can hold comfortably at any one time C)a store can take for health and safety reasons.

Description : In the retail trade customer thresholds refer to the number of customers: A)required to make a profit. B)a store can hold comfortably at any one time C)a store can take for health and safety reasons.

Last Answer : A)required to make a profit.

Secondary data CANNOT be obtained from: A)trade journals B)government reports C)Yellow Pages D)surveys E)computerised data bases

Description : Secondary data CANNOT be obtained from: A)trade journals B)government reports C)Yellow Pages D)surveys E)computerised data bases

Last Answer : D)surveys

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Description : JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Last Answer : A) Political and legal forces

) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Description : ) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Last Answer : B)the North American Free Trade Agreement.

When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing A)a tariff. B)an embargo. C)a restrictive product standard. D)a quota. E)a balance of trade restriction.

Description : When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing A)a tariff. B)an embargo. C)a restrictive product standard. D)a quota. E)a balance of trade restriction.

Last Answer : D)a quota.

the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Description : the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Last Answer : C)self-regulation

There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation

Description : There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation

Last Answer : A)consumer protection legislation

Sellers that emphasise distinctive product features to encourage brand preferences among customers are practising: A)product competition. B)non -price competition. C)brand differentiation. D)product differentiation.

Description : Sellers that emphasise distinctive product features to encourage brand preferences among customers are practising: A)product competition. B)non-price competition. C)brand differentiation. D)product differentiation.

Last Answer : B)non-price competition.