) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

) When a firm uses one of its existing brand names as part of a brand name for an
improved or new product, the branding is called __________.
A)Individual branding
B)Overall family branding
C)Line family branding
D)Brand
-extension branding
by

1 Answer

Answer :

D)Brand
-extension branding
by

Related questions

When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

Last Answer : brand-extension branding

Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Description : Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Last Answer : A)individual branding

Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding

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Last Answer : D)a brand extension branding

Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : A)Individual branding

Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Last Answer : individual branding

Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

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Last Answer : C)line family branding.

When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Description : When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Last Answer : C)family

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

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Last Answer : B)brand licensing.

A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

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Last Answer : A)the performance of a specific brand.

A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called A)family extension. B)family packaging. C)overall packaging. D)package extension.

Description : A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called A)family extension. B)family packaging. C)overall packaging. D)package extension.

Last Answer : B)family packaging.

When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Last Answer : family

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Last Answer : E)style

When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Last Answer : D)scrambled merchandising

A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

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Last Answer : the performance of a specific brand

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

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Last Answer : C)promote a product in the introductory stage of the life cycle.

Product is a k t is a key element in _____. At one extreme, it m e, it may consist of pure tangible goods or at the other extreme pure services. a. market offering b. brand equity brand equity c. brand extension d. co-branding

Description : Product is a k t is a key element in _____. At one extreme, it m e, it may consist of pure tangible goods or at the other extreme pure services. a. market offering b. brand equity brand equity c. brand extension d. co-branding

Last Answer : a. market offering

Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

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Last Answer : E)Provides an overall image of the firm

If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

Description : If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

Last Answer : B)product quality.

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

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Last Answer : D)dual distribution

------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience -curve B)price leader C)manufacturing based D)production -curve

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Last Answer : A)experience-curve

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and financing C)Warehousing, transportation, and advertising D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Last Answer : E)Market information, transportation, warehousing, and financing

How important is consistency in branding and subject lines? A. The email becomes an extension of the brand and the format becomes recognizable. B. Everything needs to be the same. C. It isn't important. D. Subject lines can be ignored

Description : How important is consistency in branding and subject lines? A. The email becomes an extension of the brand and the format becomes recognizable. B. Everything needs to be the same. C. It isn't important. D. Subject lines can be ignored

Last Answer : A. The email becomes an extension of the brand and the format becomes

Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is one Which is one of these broad of these broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension

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Last Answer : a. industrial products

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Last Answer : D)line.

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline

Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the category C)it can make it possible for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Description : Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the ... for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Last Answer : B)it can become used as the generic name for all products in the category

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as A)raw material. B)a processed component. C)a component part. D)a service. E)an industrial product.

Description : As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as A)raw material. B)a processed component. C)a component part. D)a service. E)an industrial product.

Last Answer : E)an industrial product.

The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Description : The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Last Answer : E)executive summary

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Description : A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Last Answer : C)innovative benefits to consumers.

Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

Description : Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

Last Answer : D)promotional

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Would you have designed any superheroes costumes differently,what ways would you have improved any existing brand?

Description : Would you have designed any superheroes costumes differently,what ways would you have improved any existing brand?

Last Answer : answer:Pride: Dr. Manhattan Shame: Aquaman

Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price based mostly on their cost. B)charge prices consistent with their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Description : Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price ... their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Last Answer : D)use the price variable symbolically.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

The test -marketing stage: A)is an extension of the screening stage B)should come immediately after business analysis C)ensures that the product will not fail D)is a sample launching of the entire marketing mix

Description : The test-marketing stage: A)is an extension of the screening stage B)should come immediately after business analysis C)ensures that the product will not fail D)is a sample launching of the entire marketing mix

Last Answer : D)is a sample launching of the entire marketing mix

1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

Last Answer : C)product

Realising that his new video game will be on the edge of contributing some profit in its second year, Gary lobbies hard to have the accounting department assign other projects in the firm higher levels of certain arbitrarily assigned costs. These costs are called __________ costs. A)fixed B)variable C)traceable common D)nontraceable common

Description : Realising that his new video game will be on the edge of contributing some profit in its second year, Gary lobbies hard to have the accounting department assign other projects in the firm ... . These costs are called __________ costs. A)fixed B)variable C)traceable common D)nontraceable common

Last Answer : D)nontraceable common

It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

Last Answer : B)phase-out

If Planters is concerned that acquiring a taste for its new product, honey -roasted macadamia nuts, takes time, it should use __________ packaging. A)family B)multiple C)tamper-resistant D)unlabeled E)transparent

Description : If Planters is concerned that acquiring a taste for its new product, honey -roasted macadamia nuts, takes time, it should use __________ packaging. A)family B)multiple C)tamper-resistant D)unlabeled E)transparent

Last Answer : B)multiple

Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Description : Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Last Answer : E)family life cycle

The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Last Answer : B)features in each brand

The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Description : The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Last Answer : D)an overall measure of a nation's economic standing.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Description : ) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Last Answer : C)Business analysis