Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Cuisinart Corporation owns the Spalding name but does not produce a single golf club  or tennis ball. This arrangement could indicate what type of organisational structure for  international marketing?
A)exporting
B)trading
C)joint venture
D)strategic alliance
E)licensing
by

1 Answer

Answer :

E)licensing
by

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