There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation

There are two major categories of laws that directly affect marketing practices:  procompetitive legislation and:
A)consumer protection legislation
B)unfair trade practices laws
C)trading standards legislation
D)consumer price discrimination legislation
by

1 Answer

Answer :

A)consumer protection legislation
by

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Last Answer : B)establish performance standards.

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

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A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C)allows a condition or potential problem to go unresolved until the public learns about it D)complains that current government regulations are unfair and unfavourable

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Watson Corporation's Chairman tells the firm's managers that the key to social responsibility is to: A)watch profit impacts very carefully. B)maintain an updated code of ethics. C)monitor changes and trends in society's values. D)carefully interpret all new legislation.

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Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

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Last Answer : D)value is added to the product.

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

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Last Answer : C)Cars

Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

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If Happy Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's: A)social responsibility. B)marketing orientation. C)profitability. D)ethics. E)distribution system.

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Last Answer : D)function.