Northern Foods is using sales promotion to motivate wholesalers and retailers to carry
a new product and to market the product aggressively. What type of sales promotion is the
company using?
A)Consumer sales promotion
B)Product sales promotion
C)Trade sales promotion
D)Merchandising promotion
E)Pull promotion
a new product and to market the product aggressively. What type of sales promotion is the
company using?
A)Consumer sales promotion
B)Product sales promotion
C)Trade sales promotion
D)Merchandising promotion
E)Pull promotion