The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen

The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic
promotional tool is discount. These discounts offered to middlemen are referred to as ___
discounts.
A)trade
B)cumulative
C)noncumulative
D)quality
E)middlemen
by

1 Answer

Answer :

A)trade
by

Related questions

The buyer at Exeter Furniture Store is informed that if she will increase her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. The discount offered here is A)cash. B)noncumulative. C)seasonal. D)trade. E)cumulative.

Description : The buyer at Exeter Furniture Store is informed that if she will increase her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a ... future. The discount offered here is A)cash. B)noncumulative. C)seasonal. D)trade. E)cumulative.

Last Answer : B)noncumulative.

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

A secondary -use package can best be defined as one that A)can be used as a promotional tool. B)can be reused for purposes other than its initial use. C)facilitates transportation, storage, and handling for middlemen. D)is recyclable and environmentally safe.

Description : A secondary -use package can best be defined as one that A)can be used as a promotional tool. B)can be reused for purposes other than its initial use. C)facilitates transportation, storage, and handling for middlemen. D)is recyclable and environmentally safe.

Last Answer : A)can be used as a promotional tool.

If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after -shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Description : If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after-shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Last Answer : B)allowance.

The most widely used method for analysing the performance of a marketing strategy is A)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

Last Answer : B)sales analysis.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

Identify which technique will not help a company to optimise its working capital cycle. A. Offering discounts for early payment by debtors B. Using cash management models to optimise the level of cash held C. Taking full advantage of credit offered by trade suppliers D. Applying the economic order quantity model to stock management E. Adopting the use of just-in-time stock management

Description : Identify which technique will not help a company to optimise its working capital cycle. A. Offering discounts for early payment by debtors B. Using cash management models to optimise the level of ... order quantity model to stock management E. Adopting the use of just-in-time stock management

Last Answer : B. Using cash management models to optimise the level of cash held

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Description : When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Last Answer : E)Forward integration

Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Last Answer : A. pull strategy

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Last Answer : B)price

The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.

One advantage of dial-up-internet access is ___ 1) It utilises broadband technology 2) It utilizes existing telephone service 3) It uses a router for security 4) Modem speeds are very fast 5) None of these

Description : One advantage of dial-up-internet access is ___ 1) It utilises broadband technology 2) It utilizes existing telephone service 3) It uses a router for security 4) Modem speeds are very fast 5) None of these

Last Answer : Answer :2

What type of discount is given to a purchaser for performing activities such as transporting, storing, and selling? A)Quantity discount B)Cash discount C)Geographic discount D)Service discount E)Trade discount

Description : What type of discount is given to a purchaser for performing activities such as transporting, storing, and selling? A)Quantity discount B)Cash discount C)Geographic discount D)Service discount E)Trade discount

Last Answer : E)Trade discount

Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Last Answer : A)quantity

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

Last Answer : A)Advertising

Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Last Answer : D)personal selling

Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of her office. Bruce follows but he does not understand the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

Description : Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of ... the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

Last Answer : B)proxemic

Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Description : Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Last Answer : C)Personal selling

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation

Description : One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation

Last Answer : D)less than optimal purchases for the buyer

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing A)a tariff. B)an embargo. C)a restrictive product standard. D)a quota. E)a balance of trade restriction.

Description : When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing A)a tariff. B)an embargo. C)a restrictive product standard. D)a quota. E)a balance of trade restriction.

Last Answer : D)a quota.

Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing: A)opportunity B)strategy C)concept D)mix E)target

Description : If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing: A)opportunity B)strategy C)concept D)mix E)target

Last Answer : A)opportunity

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Last Answer : B)overall objectives; marketing objectives

Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the proportion spent on advertising has increased moderately. D)increased and the proportion spent on advertising has risen as well.

Description : Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the ... has increased moderately. D)increased and the proportion spent on advertising has risen as well.

Last Answer : A)increased at the expense of advertising.

Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Last Answer : D)improve the effectiveness of salespeople.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Last Answer : D)it moves buyers closer to adopting a product.

The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price

Description : The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price

Last Answer : C)promotional

Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and decreases profits. C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Description : Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and ... C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Last Answer : D)no longer satisfies a sufficient number of customers.

The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

Description : The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

Last Answer : D)for promotional reasons

Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

Description : Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

Last Answer : D)promotional

Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational

Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational

Last Answer : D)Informational

Which of the following statements about labeling frozen vegetables is FALSE? A)The label can be used to facilitate the identification of a product. B)Labels do not have to disclose nutritional information. C)Labeling has a descriptive function. D)The label can play a promotional function

Description : Which of the following statements about labeling frozen vegetables is FALSE? A)The label can be used to facilitate the identification of a product. B)Labels do not have to disclose nutritional information. C)Labeling has a descriptive function. D)The label can play a promotional function

Last Answer : B)Labels do not have to disclose nutritional information.

When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Description : When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Last Answer : C)evoked set

D)promotional efforts that promote value and utility

Description : Marketing strategy during a recession should include: A)a reduction in the number of sales personnel B)a reduction in the expenditures for newproduct development C)a reduction in ... D)promotional efforts that promote value and utility E)increases in expenditures for marketing operations

Last Answer : D)promotional efforts that promote value and utility