Which marketing activity does NOT occur in nonbusiness marketing? A) Distribution B) Exchange C) Profits D) Negotiation

Which marketing activity does NOT occur in nonbusiness marketing?
A) Distribution
B) Exchange
C) Profits
D) Negotiation
by

1 Answer

Answer :

C) Profits
by

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Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.

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Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

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Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

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Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.

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Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The traditional marketing exchange relationship is heavily focused. C)They are less likely to handle bulky items or items that are slow sellers. D)Industrial distributors sell specific brands aggressively. E)Industrial distributors acquire title to the products and take possession.

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The necessary interaction between service provider and customer that allows a service to be delivered is called A)customer contact. B)service exchange. C)marketing. D)relationship marketing.

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Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

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