Description : Which of the following physical distribution functions involves the design and operation of facilities for storing and moving goods? A)Order processing B)Materials handling C)Transportation D)Warehousing E)Inventory management
Last Answer : D)Warehousing
Description : Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network
Last Answer : B. supply chain management
Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological
Last Answer : A. possession
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel
Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above
Last Answer : A. Corporate vertical marketing systems
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : Distribution channels carry out the following functions except ___________________ 1. Physical distribution 2. Fixing the price 3. Matching the offer 4. Risk taking 5. None of these
Last Answer : Fixing the price
Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation
Last Answer : B)leadership
Description : What type of discount is given to a purchaser for performing activities such as transporting, storing, and selling? A)Quantity discount B)Cash discount C)Geographic discount D)Service discount E)Trade discount
Last Answer : E)Trade discount
Description : Mobile Commerce is best described as– (A) The useof Kiosks in marketing (B) Transporting products (C) Buyingand selling goods/services through wirelesshandhelddevices (D) Using notebook PC's in marketing (E) None of the above
Last Answer : Buyingand selling goods/services through wirelesshandhelddevices
Description : The term 'negotiation' in section 14 of the Negotiable Instruments Act, 1881 refers to A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the ... the instrument C. The bargaining between the parties to a negotiable instrument D. All of the above
Last Answer : A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the person the holder thereof
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. A. width B. depth C. length D. similarity
Last Answer : C. length
Description : Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion
Last Answer : Profits
Description : Which marketing activity does NOT occur in nonbusiness marketing? A) Distribution B) Exchange C) Profits D) Negotiation
Last Answer : C) Profits
Description : Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments ... )The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.
Last Answer : A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved.
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.
Last Answer : A)directs the flow of products from producers to customers.
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities B. Evaluating intermediaries C. Identifying what consumers want from the channel D. Identifying channel objectives
Last Answer : C. Identifying what consumers want from the channel
Description : Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as . A. Corporate vertical marketing ... B. Contractual vertical marketing systems C. Administered vertical D. None of the above
Last Answer : B. Contractual vertical marketing systems
Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels
Last Answer : D. direct marketing channels
Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel
Last Answer : A. direct channel
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution
Last Answer : A. Marketing management
Description : Object of the central council is A. The right to be protected against the marketing of goods which are hazardous to life and property B. The right to informed about the quality, quantity ... to be assured that consumer interests will receive due consideration appropriate fora E. All the above
Last Answer : E. All the above
Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : A. advertising
Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : A. Advertising
Description : Marketing people market following entities: A. Goods B. Services C. Experiences D. All of the above
Last Answer : D. All of the above
Description : National income is the ……………. Of all the goods and services produced by a country during a period of year A. Physical quantity B. Money value C. Value D. All the three
Last Answer : B. Money value
Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these
Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : Physical distribution functions influence A)primarily pricing and product decisions. B)primarily promotion and pricing decisions. C)all elements of the marketing mix. D)primarily pricing decisions. E)mainly product decisions.
Last Answer : C)all elements of the marketing mix.
Description : Physical distribution functions account for approximately __________ of all marketing costs. A)one fifth B)one quarter C)one third D)one half
Last Answer : C)one third
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : As per section 2(1)(j) of Consumer Protection Act 1986, 'manufacturer' means a person who (i) makes or manufactures any goods or part thereof (ii) does not make or manufacture any goods but assembles parts thereof made or manufactured by ... B. (i) & (iii) C. (ii) & (ii) D. (i), (ii) & (iii)
Last Answer : D. (i), (ii) & (iii)
Description : Where an unpaid seller has made part delivery of the goods he may exercise his Right of _______ A. Return of remaining goods B. Lien on the remaining goods C. Sale to any other person D. None of above
Last Answer : B. Lien on the remaining goods
Description : at the beginning of the nineteenth century, what was the primary means for transporting goods? -General Knowledge
Last Answer : At the beginning of the nineteenth century, Roads and River was the primary means for transporting goods.
Description : Which of the following is NOT part of the external marketing environment? A. Political B. Legal C. Product D. Socio-cultural
Last Answer : C. Product
Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database
Last Answer : A. Value chain
Description : The management of natural resources should take into A. A long term perspective B. Environmental pollution C. Their equitable distribution D. All of the above and safe disposal of wastes
Last Answer : D. All of the above and safe disposal of wastes
Description : Which of the following explains the term economic development? A. Improvement in the technology involved B. Improvement in production C. Improvement in distribution system D. All the above
Last Answer : D. All the above
Description : Which of the following is expenses ratio? (a) Administrative expenses ratio (b) Selling and Distribution expenses ratio (c) Factory expenses ratio (d) Finance Expenses ratio A. A, B and D B. A, C and D C. A, B and C D. A, B , C, D
Last Answer : D. A, B , C, D