Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using A)dual distribution. B)industrial distribution. C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Del Monte markets ketchup for household use to supermarkets through grocery
wholesalers, and it markets ketchup for institutional use through industrial distributors
and food brokers. Del Monte is using
A)dual distribution.
B)industrial distribution.
C)strategic channel alliance.
D)supply chain management.
E)an unethical marketing channel.
by

1 Answer

Answer :

A)dual distribution.
by

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