Description : Which marketing activity does NOT occur in nonbusiness marketing? A) Distribution B) Exchange C) Profits D) Negotiation
Last Answer : C) Profits
Description : The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price
Last Answer : C)promotional
Description : Marketing provides maximum satisfaction of 1. Profits 2. Human wants 3. Needs 4. both 1 & 3 5. None of these
Last Answer : Human wants
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these
Last Answer : Profits
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Market size means ___________________ 1. Size of marketing staff 2. Size of Organization 3. Scope of profits 4. Scope for marketing 5. None of these
Last Answer : Scope for marketing
Description : Transporting and storing goods is part of which of the following marketing channel functions? A. negotiation B. physical distribution C. contact D. matching
Last Answer : B. physical distribution
Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these
Description : What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix
Last Answer : B)To obtain a desired response from a target market or public
Description : Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.
Last Answer : A)nonbusiness marketing.
Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.
Last Answer : C)PepsiCo selling soft drinks.
Description : In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3
Last Answer : both 1 & 3
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : In on line marketing, there is 1. No exchange 2. Exchange is the core of marketing 3. Guarantee 4. Only Warranty 5. None of these
Last Answer : Only Warranty
Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact
Last Answer : customer contact
Description : In on-line marketing, there is 1. No exchange 2. Exchange is the core of marketing 3. Guarantee 4. Only warrantee 5. None of these
Last Answer : Exchange is the core of marketing
Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : the development of marketing strategies for the entire world or major regions of the world
Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : Developing and performing marketing activities across national boundaries
Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these
Last Answer : facilitating satisfying exchange relationships
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : This type of Marketing involves any marketing activity conducting online. 1. Traditional Marketing 2. Web marketing 3. Cause Marketing 4. Transactional Marketing
Last Answer : Web marketing .
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Last Answer : All of the above
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Last Answer : All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these
Last Answer : gain feedback from consumers
Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these
Last Answer : they can set lower prices that result in greater sales and profits
Description : ____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these
Last Answer : Environmental sustainability
Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation
Last Answer : B)leadership
Description : The term 'negotiation' in section 14 of the Negotiable Instruments Act, 1881 refers to A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the ... the instrument C. The bargaining between the parties to a negotiable instrument D. All of the above
Last Answer : A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the person the holder thereof
Description : The profits related to the new product in its introductory stage are A. negative B. continuously rising C. higher D. declining
Last Answer : A. negative
Description : Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A
Last Answer : A.negative
Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution
Last Answer : A. Marketing management
Description : Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.
Last Answer : D)Exchange.
Description : According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.
Last Answer : D)client public.
Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.
Last Answer : C)traditionally classified according to their characteristics and intended uses.
Description : How do you feel when you are surrounded by people of a different persuasion to yourself?
Last Answer : I always like to have my thoughts & beliefs challenged, so I enjoy these opportunities.
Description : On whose persuasion was the Muslim deputation constituted to meet the Viceroy Lord Minto at Shimla? -SST 10th
Last Answer : Mr. Archibald, the Principal of Mohammedan Anglo-Oriental College, (M.A.O. College), Aligarh, encouraged the Muslim deputation to meet the Viceroy at Shimla.
Description : What is the meaning of the word persuasion ?
Last Answer : The word persuasion means provocation .
Description : For the expansion of the empire, Akbar adopted the strategy of persuasion with the Rajputs.
Last Answer : Explain the following statement with reason: For the expansion of the empire, Akbar adopted the strategy of persuasion with the Rajputs.
Description : Which one of the following is not the technique of the balance of power? (1) Amassing of weapons (2) Seizing of territory (3) Methods of persuasion (4) Creating of buffer states
Last Answer : (3) Methods of persuasion Explanation: Methods of persuasion are not the technique of the balance of power.