When a toy manufacturer advertises a product on Saturday
-morning television and
tells children to ask for the product at their favourite toy shops, it is implementing a
________ policy in its promotion mix.
A)differentiated
B)penetration
C)push
D)pull
E)concentrated
-morning television and
tells children to ask for the product at their favourite toy shops, it is implementing a
________ policy in its promotion mix.
A)differentiated
B)penetration
C)push
D)pull
E)concentrated