A tool that allows an advertiser to compare the costs of several vehicles within a specific
medium relative to the number of persons reached by each vehicle is called a
A)cost comparison indicator.
B)media comparison selector.
C)unit
-price selector.
D)cost/person index.
E)vehicle/price indicator.
medium relative to the number of persons reached by each vehicle is called a
A)cost comparison indicator.
B)media comparison selector.
C)unit
-price selector.
D)cost/person index.
E)vehicle/price indicator.