14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is:
A)difficulty in observing subjects and measuring their reactions
B)failure to duplicate all the conditions that affect choices in the marketplace
C)difficulty gaining the interest and attention of subjects
D)its high cost in comparison with field experimentation
A)difficulty in observing subjects and measuring their reactions
B)failure to duplicate all the conditions that affect choices in the marketplace
C)difficulty gaining the interest and attention of subjects
D)its high cost in comparison with field experimentation