Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's of: A)price leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May
15 and £75 for jobs performed after that date. This pricing structure provides the benefits
to Adam's of:
A)price leaders.
B)smoothing demand fluctuations.
C)increasing service tangibility.
D)tying prices to service costs.
by

1 Answer

Answer :

B)smoothing demand fluctuations.
by

Related questions

15) Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's of: A)price leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Description : 15) Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's ... leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Last Answer : B)smoothing demand fluctuations.

Bill is furious when he reads the invoice since it includes £50 in shipping charges and he had assumed that the price quoted by the seller had included these charges. Bob should have checked that the order terms were: A)FOB factory price B)base point price C)freight absorption price. D)FOB destination price.

Description : Bill is furious when he reads the invoice since it includes £50 in shipping charges and he had assumed that the price quoted by the seller had included these charges. Bob should have checked that ... were: A)FOB factory price B)base point price C)freight absorption price. D)FOB destination price.

Last Answer : D)FOB destination price.

Competition -oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Description : Competition-oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Last Answer : A)used when costs and revenues are considered secondary to competitors' prices.

Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Description : Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. ... eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

Even though a firm may have stated list prices and discount structures, the customer may pay an even lower price through what type of pricing? A)Open bidding B)Administered pricing C)Sealed bidding D)Negotiated pricing

Description : Even though a firm may have stated list prices and discount structures, the customer may pay an even lower price through what type of pricing? A)Open bidding B)Administered pricing C)Sealed bidding D)Negotiated pricing

Last Answer : D)Negotiated pricing

Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel. This illustrates ________ pricing. A)seasonal B)demand -oriented C)competitive D)markup

Description : Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel. This illustrates ________ pricing. A)seasonal B)demand-oriented C)competitive D)markup

Last Answer : B)demand-oriented

When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

Last Answer : B)develop pricing objectives.

A penetration -pricing policy is particularly appropriate when demand is: A)increasing. B)highly elastic. C)highly inelastic. D)decreasing.

Description : A penetration-pricing policy is particularly appropriate when demand is: A)increasing. B)highly elastic. C)highly inelastic. D)decreasing.

Last Answer : B)highly elastic.

What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly state

Description : What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly stated.

Last Answer : E)The objectives should be explicitly stated.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience -curve B)price leader C)manufacturing based D)production -curve

Description : ------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience-curve B)price leader C)manufacturing based D)production-curve

Last Answer : A)experience-curve

Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Description : Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Last Answer : C)penetration

If a pint of Guinness costs less in Belfast than in Edinburgh this would reflect which of the following pricing methods? A)Price differentiationB)Base -point pricing C)Freight absorption pricing D)Transfer pricing E)Zone pricing

Description : If a pint of Guinness costs less in Belfast than in Edinburgh this would reflect which of the following pricing methods? A)Price differentiationB)Base-point pricing C)Freight absorption pricing D)Transfer pricing E)Zone pricing

Last Answer : E)Zone pricing

When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as A)prestige pricing. B)price lining. C)customary pricing. D)odd -even pricing. E)ethical pricing.

Description : When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as A)prestige pricing. B)price lining. C)customary pricing. D)odd-even pricing. E)ethical pricing.

Last Answer : B)price lining.

Marketers are in a better position to establish prices when: A)there is non -price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Last Answer : B)they know prices charged for competing brands.

Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Description : Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Last Answer : D)how important price will be to customers.

Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so many people need. No other shop in the area seems to provide this combination. Ken is trying to use ------ to support his request for a loan to start such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

Description : Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so ... such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

Last Answer : D)retail positioning

If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? A)A statement of demand elasticities B)An identification of cost structure C)A breakeven analysis D)Identification of a time period for accomplishment

Description : If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? A)A statement of demand ... An identification of cost structure C)A breakeven analysis D)Identification of a time period for accomplishment

Last Answer : D)Identification of a time period for accomplishment

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Last Answer : D)concentration

If Pepsi sets the price of its six pack to match exactly the price of Coca - Cola's, Pepsi is using a ------ pricing method. A)demand -oriented B)cost -oriented C)experience curve D)competition -oriented

Description : If Pepsi sets the price of its six pack to match exactly the price of Coca - Cola's, Pepsi is using a ------ pricing method. A)demand -oriented B)cost -oriented C)experience curve D)competition -oriented

Last Answer : D)competition -oriented

What type of pricing policy is used in a situation in which the demand for a product is price inelastic and the seller has an ethical responsibility not to overcharge the client? A)price lining B)prestige pricing C)professional pricing D)customary pricing E)ethical pricing

Description : What type of pricing policy is used in a situation in which the demand for a product is price inelastic and the seller has an ethical responsibility not to overcharge the client? A)price lining B)prestige pricing C)professional pricing D)customary pricing E)ethical pricing

Last Answer : C)professional pricing

Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high price when demand is high and a low price when demand is low. D)Using markups makes pricing a time -consuming, difficult process.

Description : Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high ... low price when demand is low. D)Using markups makes pricing a time-consuming, difficult process.

Last Answer : A)The use of similar markups reduces price competition.

The policy that assumes that demand is relatively inelastic over certain price ranges is called A)price lining. B)odd -even pricing. C)price skimming. D)prestige pricing. E)customary pricing.

Description : The policy that assumes that demand is relatively inelastic over certain price ranges is called A)price lining. B)odd-even pricing. C)price skimming. D)prestige pricing. E)customary pricing.

Last Answer : A)price lining.

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.

Last Answer : D)no single distribution system is ideal for all situations and target markets.

Of the following alternatives which service is the most people -based? A)Dry cleaning B)Carpet cleaning C)Swimming instruction D)Airline flight E)Hotel accommodations

Description : Of the following alternatives which service is the most people-based? A)Dry cleaning B)Carpet cleaning C)Swimming instruction D)Airline flight E)Hotel accommodations

Last Answer : C)Swimming instruction

As they walk to the car, Elaine tells her sales representative that they may need to modify the price structure they just presented to the prospect. Elaine bases her statement on the way the prospect folded his arms when he was quoted quoted prices on the new system. The sales representative he didn't notice that. Elaine recommends a book on __________ communication. A)tactile B)proxemic C)kinesic D)verbal E)signal

Description : As they walk to the car, Elaine tells her sales representative that they may need to modify the price structure they just presented to the prospect. Elaine bases her statement on the way the ... Elaine recommends a book on __________ communication. A)tactile B)proxemic C)kinesic D)verbal E)signal

Last Answer : C)kinesic

Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Description : Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Last Answer : A)help direct and structure the selection of a final price.

To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands

Description : To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands

Last Answer : A. Market-penetration

As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland to add tangibility to which one of the following qualities? A) experience B)credence C)search D)perishability

Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

Last Answer : C)search

A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible

Description : A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible

Last Answer : D) Intangibly dominant

............... model is designed to bring prices down by increasing the number of customers who buy a particular product at once. (A) Economic Order Quantity (B) Inventory (C) Data Mining (D) Demand-Sensitive Pricing

Description : ............... model is designed to bring prices down by increasing the number of customers who buy a particular product at once. (A) Economic Order Quantity (B) Inventory (C) Data Mining (D) Demand-Sensitive Pricing

Last Answer : (D) Demand-Sensitive Pricing

Point elasticity of demand can be useful in which of the following cases (a) A departmental store is thinking of increasing the price of gift packs (b) A service station is considering to lower the service charges (c) A health club is considering to lower the monthly membership fee (d) An airlines company is considering to lower holiday packages

Description : Point elasticity of demand can be useful in which of the following cases (a) A departmental store is thinking of increasing the price of gift packs (b) A service station is considering to ... to lower the monthly membership fee (d) An airlines company is considering to lower holiday packages

Last Answer : (c) A health club is considering to lower the monthly membership fee 

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

Most pricing objectives based on ---- are achieved by trial and error because not all the cost and revenue data are available when prices are set. A)market share B)cash flow C)return on investment D)survival E)profit

Description : Most pricing objectives based on ---- are achieved by trial and error because not all the cost and revenue data are available when prices are set. A)market share B)cash flow C)return on investment D)survival E)profit

Last Answer : C)return on investment

If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Last Answer : D)Product quality

Which of the following pricing objectives sets prices to recover cash as quickly as possible? A)Market share B)Profit C)Cash flow D)Return on investment E)Product quality

Description : Which of the following pricing objectives sets prices to recover cash as quickly as possible? A)Market share B)Profit C)Cash flow D)Return on investment E)Product quality

Last Answer : C)Cash flow

Which one of the following pricing policies may result in losing money on the product? A)Price leader B)Psychological discounting C)Penetration pricing D)Special -event pricing

Description : Which one of the following pricing policies may result in losing money on the product? A)Price leader B)Psychological discounting C)Penetration pricing D)Special -event pricing

Last Answer : A)Price leader

For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.

Description : For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.

Last Answer : C)decrease costs while increasing service.

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

Last Answer : B)a decline in the brand's image.

Which of the following statements is considered a disadvantage of the straight commission compensation method? A)It necessitates closer supervision of a salesperson's activities. B)It may be difficult to administer. C)Selling costs are less predictable. D)It provides no incentives.

Description : Which of the following statements is considered a disadvantage of the straight commission compensation method? A)It necessitates closer supervision of a salesperson's activities. B)It may be difficult to administer. C)Selling costs are less predictable. D)It provides no incentives.

Last Answer : C)Selling costs are less predictable.

A market share pricing objective A)is not recommended when sales for the total industry are declining. B)is not especially useful when sales for the total industry are increasing. C)is not especially useful when sales for the total industry are flat. D)can be used effectively whether total industry sales are rising or falling.

Description : A market share pricing objective A)is not recommended when sales for the total industry are declining. B)is not especially useful when sales for the total industry are increasing. C)is not ... industry are flat. D)can be used effectively whether total industry sales are rising or falling.

Last Answer : D)can be used effectively whether total industry sales are rising or falling.

Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

Description : Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

Last Answer : E)Provides an overall image of the firm

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Last Answer : E) pricing

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing

Description : A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing

Last Answer : C. Perceived-value pricing

Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total sales as sales increase. C)moving from intensive to selective product exposure. D)reducing the number of product models in the product line

Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line

Last Answer : A)lowering prices after developmental costs have been recovered.

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Description : Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Last Answer : A)dual distribution.

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

Abbott's Office Supplies buys furniture and filing cabinets from Craine Furniture and Craine buys paper, pens, and folders from Abbott's, the two firms are engaged in A)cross-selling. B)tying agreements. C)producer marketing. D)reciprocity.

Description : Abbott's Office Supplies buys furniture and filing cabinets from Craine Furniture and Craine buys paper, pens, and folders from Abbott's, the two firms are engaged in A)cross-selling. B)tying agreements. C)producer marketing. D)reciprocity.

Last Answer : D)reciprocity.