Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Which of the following is the MAIN advantage of multivariable segmentation:
A)provides more information about the individuals in each segment
B)allows the company to develop a marketing mix that will satisfy customers in a segment  more precisely
C)allows the company to develop a larger number of segments
D)allows more than one variable to be used to segment markets
by

1 Answer

Answer :

B)allows the company to develop a marketing mix that will satisfy customers in a segment  more precisely
by

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