An advertising platform consists of the
A)basic issues or selling points that an advertiser wishes to include in the advertising
campaign.
B)clearly defined objectives of the advertising campaign, stated in precise and measurable
terms.
C)form in which the basic issues of the campaign should be presented.
D)broad objectives of the advertising campaign.
A)basic issues or selling points that an advertiser wishes to include in the advertising
campaign.
B)clearly defined objectives of the advertising campaign, stated in precise and measurable
terms.
C)form in which the basic issues of the campaign should be presented.
D)broad objectives of the advertising campaign.