A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product specific spending pattern C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

A spending pattern that indicates the annual amounts households spend for particular  VU Cafeteria
products within a general product class is called:
A)a consumer spending pattern
B)a product specific spending pattern
C)a behavioural spending pattern
D)a comprehensive spending pattern
E)an average spending pattern
by

1 Answer

Answer :

b)a product specific spending pattern
by

Related questions

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals

Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Description : When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Last Answer : D)Marketing concept

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

axes levied by a nation on goods bought outside its borders and brought in are called A)import duties. B)export duties. VU Cafeteria C)export tariffs. D)quotas. E)import tariffs.

Description : axes levied by a nation on goods bought outside its borders and brought in are called A)import duties. B)export duties. VU Cafeteria C)export tariffs. D)quotas. E)import tariffs.

Last Answer : E)import tariffs.

the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Description : the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Last Answer : C)self-regulation

The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Last Answer : B)most efforts of the organisation

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

McDonald's and KFC satisfy hungry consumers in every hemisphere. This is an example of VU Cafeteria A)globalisation. B)customisation. C)internationalisation. D)regionalisation.

Description : McDonald's and KFC satisfy hungry consumers in every hemisphere. This is an example of VU Cafeteria A)globalisation. B)customisation. C)internationalisation. D)regionalisation.

Last Answer : A)globalisation.

Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Description : Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Last Answer : C)a trading company

Which one of the following statements about self-regulatory programmes is FALSE? A)they are usually less expensive than governmental ones VU Cafeteria B)their guidelines are generally more realistic and operational C)nongovernmental ones have neither the tools nor the authority to enforce guidelines D)the guidelines are generally stricter than governmental ones

Description : Which one of the following statements about self-regulatory programmes is FALSE? A)they are usually less expensive than governmental ones VU Cafeteria B)their guidelines are generally more ... nor the authority to enforce guidelines D)the guidelines are generally stricter than governmental ones

Last Answer : D)the guidelines are generally stricter than governmental ones

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Last Answer : C)PepsiCo selling soft drinks.

Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and efficiency in performing activities. D)a person's behaviour caused by information and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Description : Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and ... and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Description : The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Last Answer : D)an overall measure of a nation's economic standing.

A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Last Answer : A)the performance of a specific brand.

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Description : The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Last Answer : A)one half

Committee on Comprehensive Financial Services for Small Businesses and Low Income Households, headed by ________ recommended the formation of a new category of bank called payments bank. A. NR Madhawan Menon B. Bimal Jalan C. Nachiket Mor D. Y.H. Melagam E. None of the Above

Description : Committee on Comprehensive Financial Services for Small Businesses and Low Income Households, headed by ________ recommended the formation of a new category of bank called payments bank. A. NR Madhawan Menon B. Bimal Jalan C. Nachiket Mor D. Y.H. Melagam E. None of the Above

Last Answer : C. Nachiket Mor Explanation: Committee on Comprehensive Financial Services for Small Businesses and Low Income Households, headed by Nachiket Mor recommended the formation of a new category of bank called payments bank.

Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and inspecting foods. C)have specialised knowledge of a particular commodity. D)provide services on a somewhat permanent basis and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Last Answer : C)grocery shoppers.

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

__________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Description : __________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Last Answer : A)Category

A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Description : A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Last Answer : D)specific version of a product.

Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Last Answer : A)price

Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Description : Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Last Answer : E)family life cycle

The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Description : The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Last Answer : C)purchase situation.

A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products

Description : A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products

Last Answer : A)all products offered by a firm

The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

Description : The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

Last Answer : D)market potential

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

6. Assume that Potential Real GDP equals $10,000. National Income is therefore $10,000. Of this, consumers will pay $2,000 in taxes, save $1,000, and spend $7,000 on consumer goods. Business Investment spending is $2000. In order to avoid recessions and inflation (to have equilibrium), the government should have a: a. balanced budget b. budget deficit of $1000 c. budget surplus of $1000 d. budget deficit of $2000 C C A A C

Description : 6. Assume that Potential Real GDP equals $10,000. National Income is therefore $10,000. Of this, consumers will pay $2,000 in taxes, save $1,000, and spend $7,000 on consumer goods. Business Investment ... . budget deficit of $1000 c. budget surplus of $1000 d. budget deficit of $2000 C C A A C

Last Answer : c. budget surplus of $1000

A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Last Answer : B)dealer listing. C)push money

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Last Answer : C)complexity and variability.

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Description : Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Last Answer : C)dominant component.

A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Description : A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Last Answer : A)the consumer

Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers

Description : Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers

Last Answer : C)Rolls Royce cars

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Last Answer : D)market

Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals. D)maximising the greatest good for the greatest number of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Description : Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals ... of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Last Answer : D)maximising the greatest good for the greatest number of people.

Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Description : Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Last Answer : C)A raise in pay

The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." Such a strategy indicates that the videotape -unit falls into which one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Last Answer : C)Cash co

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products

Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Last Answer : A)consumer convenience products.

he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers