To gain market share Lada entered car markets with a comparatively low price. One of
the negative side effects of taking this pricing position is
A)a negative impact on consumers' perceptions of quality.
B)competitors can match the price.
C)a high return on investment levels affecting tax balances owed.
D)poor survival chances in the market.

1 Answer

Answer :

A)a negative impact on consumers' perceptions of quality.

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