Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Angela and Ralph have come up with a portable CD player that will perform well, but
they have some doubt about which of two promotional and pricing campaigns will be best
received by consumers. In this instance, they probably should proceed to the __________
stage of the new-product development process.

A)business analysis
B)commercialisation
C)screening
D)test marketing
E)product development
by

1 Answer

Answer :

D)test marketing
by

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