All of the following are examples of publicity -based public relations tools except A)press conferences. B)feature articles. C)news releases. D)annual reports. E)news stories.

All of the following are examples of publicity-based public relations tools except

A)press conferences.
B)feature articles.
C)news releases.
D)annual reports.
E)news stories.
by

1 Answer

Answer :

D)annual reports.
by

Related questions

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Description : In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. ... news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Last Answer : C)facilitate news coverage.

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Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

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Last Answer : C)Personal selling

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

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An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.

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Last Answer : D)sales promotion.

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion

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Last Answer : C)Personal selling

A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

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Last Answer : A)advertising.

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

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12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

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Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A)emphasising tangible cues in promoting the service. B)personal selling of the service. C)utilising publicity techniques to enhance the service. D)distributing the service directly through television.

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Last Answer : A)emphasising tangible cues in promoting the service.