Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"
Last Answer : C. Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing
Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.
Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.
Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion
Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.
Last Answer : D. The promotion mix.
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : Where can I find an infographic of times for communications technologies to spread?
Last Answer : Googling “mass communication timeline” should give you a good selection to choose from.
Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries
Last Answer : D. intermediaries
Description : ______technology is a set of technologies develpoed by the telephone companies to provide highdata ratetransmission. A) ASL B) DSL C) LDS D) none of the above
Last Answer : DSL
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : Information Technology is the combination of (1) computing, business and communications (2) business, internet and software (3) microelectronics, computing and communications (4) data base management, communications and internet
Last Answer : data base management, communications and internet
Description : Which of the following intellectual disciplines provides absolute proof of its conclusions? A. The social, biological, meteorological, and medical sciences. B. Ethical judgments based on well-reasoned arguments from sound ... , chemistry, and physics. D. All of the above. E. None of the above.
Last Answer : E. None of the above.
Last Answer : E. None of the above
Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.
Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
Description : The information tobe communicated ina data communications system is the_______. A) Medium B) Protocol C) Message D) Transmission
Last Answer : Message
Description : What are the two main functions of the WTO? A. The promotion of free trade and economic liberalism B. The administration of the WTO agreements and the resolution of international trade ... of the WTO's institutional framework and the promotion of economic co-operation amongst its members
Last Answer : D. The administration of the WTO’s institutional framework and the promotion of economic co-operation amongst its members
Description : What is the underlying characteristic of the WTO? A. It facilitates economic co-operation between different countries B. It resolves disputes between economic trade blocks C. It facilitates ... the Uruguay round, the organisation's ultimate goal being the promotion of free international trade
Last Answer : D. It acts as an umbrella institution that regulates the agreements concluded at the Uruguay round, the organisation’s ultimate goal being the promotion of free international trade
Description : The information Technology Act was amended in _________ A. 2006 B. 2005 C. 2000 D. 2001
Last Answer : A. 2006
Description : Binary communications systems are better because A. they can interface directly with the analog telephone network B. the components are simpler, less costly, and more reliable C. people think better in binary D. interstate calls are less costly
Last Answer : B. the components are simpler, less costly, and more reliable
Description : Which of the following primarily uses guided media? A) cellular telephone system B) local telephone system C) satellite communications D) radio broadcasting
Last Answer : local telephone system
Description : This bistable electronic device assumes one of two stable output states, depending upon the state of the most recently applied input signal. In computer systems this device is used for storing information. Name this common electronic device.
Last Answer : ANSWER: FLIP-FLOP or TOGGLE
Description : The key electronic component in a communications satellite is the A. telemetry equipment B. on-board computer C. command and control system D. transponder
Last Answer : D. transponder
Description : Which of the following is not a transmission medium? (a) Telephone lines (b) Co_axial cable (c) Modem (d) Microwave system -Technology
Last Answer : (c) All are communication channel but modem is a dev that convert analog signals to digital signals or vice-versa
Description : Interpretation of accounts is the A. Art and science of translating the figures B. To know financial strengths and weaknesses of a business C. To know the causes for the prevailing performance of business D. All of the above
Last Answer : D. All of the above
Description : Corporate social responsibility that extends beyond legal mandates can help meet societal expectations in the absence of A. Statutory devices B. Social tool C. Cost tool and Techniques D. Science tool
Last Answer : A. Statutory devices
Description : Which is/are the main provisions of Information Technology (IT) Act, 2000? 1) Finalisation of contracts through electronic media. 2) Legal recognition to digital signatures and documents. 3) Making hacking with computer system an office. 4) All of the above
Last Answer : 4) All of the above
Description : Which government agency became responsible for the collection of data phones and electronic communications after the passing of the USA patriot act?
Last Answer : Bum
Description : Which on has the ability to destroy entire cities and impair electronic communications systems?
Last Answer : Nuclear Weapon Detonation
Description : Name one or more sources of noise bearing on electronic communications. A. Steam boiler B. Galaxies C. Internal combustion engine D. Both B and C
Last Answer : D. Both B and C
Description : _________- is a prefix to everything that transports us instantly into the virtual world. A. Cyber B. Internet C. Tech D. None of the above
Last Answer : A. Cyber
Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet
Last Answer : D. the Internet
Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores
Last Answer : B. wholesalers
Description : Which of the following statements is not connected with communication? (A) Medium is the message. (B) The world is an electronic cocoon. (C) Information is power. (D) Telepathy is technological.
Last Answer : (D) Telepathy is technological.
Description : An example of a medium speed, switched communications service is a. series 1000 b. data phone 50 c. DDD d. All of the above
Last Answer : DDD
Description : Which of the following is required to communicate between two computers? a. communications software b. protocol c. communication hardware d. all of above including access to transmission medium
Last Answer : all of above including access to transmission medium
Description : What is ‘Teletext’ ? (1) Flashing of telephone conversation on TV screen. (2) Printing the text of the message on the telex machine. (3) Connecting the local telephone with outstation telephones without STD codes. (4) Flashing of the text of news and information on the TV screen.
Last Answer : Flashing of the text of news and information on the TV screen.
Description : A law that specifically requires the service of a duly registered electronics and communications engineer in the designing installation and construction, operation and maintenance of radio stations. A. Act 3846 B. LOl 1000 C. R.A. 5734 D. Dept. order 88
Last Answer : D. Dept. order 88
Description : One of the first satellite system catering personal based communications services scheduled for operation. A. Iridium system B. Plutonium system C. Indium system D. Gallium system
Last Answer : A. Iridium system
Description : A radio communications service use in radio regulation between specified fixed points provided primarily for the safety of air navigation and for the regular efficient and economical air transport ... operation service B. Space service C. Aeronautical mobile service D. Aeronautical fixed service
Last Answer : D. Aeronautical fixed service
Description : What are the five most prominent communications modes of operation?
Last Answer : Simplex, half-duplex, semiduplex, duplex, and broadcast.
Description : Cash Flow Statement is prepared from A. Profit and loss account B. Balance Sheet C. Additional Information D. All of the above