Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision
Last Answer : A. Target market selection
Description : A shopper approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would ... shopping in a A)hypermarket. B)superstore. C)catalogue showroom. D)warehouse club. E)discount store.
Last Answer : C)catalogue showroom.
Description : A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more
Last Answer : B. Less
Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores
Last Answer : B. wholesalers
Description : Preethi owns lenova mobile in a showroom. she labelled the price of mobile to earn a profit of 20% on the cost price. she sold the mobile by offering a discount of 10% on the labelled price. What is the actual percent profit earned?
Last Answer : Let the CP of mobile= Rs 100 Then the labeled price= Rs.120 SP= Rs. 120-10%of 120 = RS120-12= Rs 108 Gain= Rs 108- Rs 100 = Rs 8 Gain%= 8/100*100=8%
Description : What would be your thoughts if you saw this line accompanying fashion pictures in the holiday catalog of a high-end retailer? (see details)
Last Answer : answer:Odd. Who’s drinking eggnog that doesn’t already have booze in it? Are they nine?
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer
Last Answer : B. Convenience
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor
Last Answer : C. Retailer
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : If you buy a good brand of Android from a general store or showroom, which one will you get more benefits from and why ?
Last Answer : If you are buying with cash then why not show room. If you buy in general store there is some possibility of copy set. Besides, warranty or replacement is very late. So I will suggest to buy from show room.
Description : If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.
Last Answer : B)F.O.B. factory.
Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.
Last Answer : B. psychographics.
Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.
Last Answer : D)location determines the trading area from which the store must draw its customers.
Description : A retailer buys 40 pens at the marked price of 36 pens from a wholesaler. If he sells these pens giving a discount of 1%, what is the profit percent? A. 10% B. 22% C. 25% D. 26%
Last Answer : Answer – A (10%) Explanation – Let the marked price of each pen be Re. 1. Then, C.P. of 40 pens = Rs. 36. S.P. of 40 pens = 99% of Rs. 40 = Rs. 39.60. ∴ Profit% = [3.60/36 x 100]% = 10%.
Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal
Last Answer : E)Seasonal
Description : A dealer allows a discount of 40 % on the marked price to the retailer. The retailer sells at 10% below the marked price. If the customer pays Rs.38 for an article, what profit is made by the retailer on it?
Last Answer : Let dealer marked price = 100%, Retailer's C.P = 60% And the retailer sells at 10% less than the marked price =>S.P = 90% If S.P of 90% of the retailer costs Rs.38 to customer, So its C.P of 60% will cost 60*38/90 = 25 Profit made by the retailer = 38-25 = Rs.13
Description : Profit and Loss Account debit side includes A. Salary B. Discount allowed C. Postage & telegram D. All of the above
Last Answer : D. All of the above
Description : Which of the following see(s) the product, in a commodity market as very important and demand the deepest discount and the highest service? A. Bargain hunters B. Programmed buyers C. Relationship buyers D. Transaction buyers E. Gatekeepers.
Last Answer : A. Bargain hunters
Description : All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.
Last Answer : D)specialty -line wholesalers
Description : Following are the basic types of stress except (a)Tensile stress (b)Compressive stress (c)Shear stress (d)Volumetric stress
Last Answer : (d)Volumetric stress
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant
Last Answer : B)Specialty -line C)General merchandise
Description : Reema works as a shift technician in Mehta Textiles Ltd. whereas Shirin works as a sales executive in Kashvi Fashion Showroom. -SST 10th
Last Answer : Reema works in the Secondary or Manufacturing Sector. The role of the secondary sector is as follows - 1. The secondary sector covers activities in which natural products undergo changes through ... in this economic system and they tend to work closely, being interdependent of each other.
Description : Mr. X is a dealer in electronic goods (refrigerator, washing machine, air conditioners, televisions, etc.) He purchased two air conditioners and installed in his showroom. In the books of X the ... will be debited to A] Drawing account B] Capital Account C] Fixedassets D] Purchases account
Last Answer : C] Fixedassets
Description : Is it possible to backup your database without the use of an RMAN database to store the catalog?
Last Answer : Yes, but the catalog would be stored in the controlfile.
Description : The sales revenue section of an income statement for a retailer would not include a. Sales discounts. b. Sales. c. Net sales. d. Cost of goods sold.
Last Answer : c. Net sales.
Description : Marketing effo ing efforts, wh rts, which incl ich include publi ude public health ca c health campaigns to reduc ns to reduce smoki e smoking, alcoh ng, alcoholism, drug abuse, and overeating are called _____. a. specialty product b. social marketing social marketing c. shopping product
Last Answer : b. social marketing social marketing
Description : Miguel Caballero is a clothing company with headquarters in Bogota, Colombia. Its clients include Steven Segal, Hugo Chavez and several other heads of state. Some of them prefer the fashionable versions. What is Miguel Caballero’s specialty?
Last Answer : Bullet-proof clothing.
Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate
Last Answer : B)expert
Description : Which of the following statements are true? A. Contribution doesn’t include fixed cost whereas profit includes fixed cost. B. Contribution is not based on the concept of marginal cost. C. Contribution above breakeven point becomes profit. D. All of the above
Last Answer : C. Contribution above breakeven point becomes profit.
Description : Personal characteristics to be a successful entrepreneur include A. Understanding environment B. Creating management options C. Encourage open discussion D. All of the above
Description : Benefits derived from social responsibility include; A. enhanced organizational efficiency B. producing better products C. attracting people who want to work for the firm D. both A & C
Last Answer : D. both A & C
Description : A company's microenvironment does not include A. The company B. The marketing intermediaries C. Demographic forces D. The organization's suppliers
Last Answer : C. Demographic forces
Description : Every ________ poor person in World is an Indian: A. Second B. Third C. Tenth D. Fourth
Last Answer : C. Tenth
Last Answer : B. Third
Description : ________ is stated as a budget which is made to change as per the levels of activity attained. A. Fixed budget B. Flexible budget C. Both a and b D. None of the above
Last Answer : B. Flexible budget
Description : ________ is the first step of budgetary system and all other budgets depends on it. A. Cost budget B. Sales budget C. Production budget D. None of the above
Last Answer : B. Sales budget
Description : ________ Accounting becomes a source of information for Management Accounting. A. Financial B. Cost C. Both (A) and (B) D. None of the above
Last Answer : A. Financial
Description : ________ do not give the returns during the same period during which they are paid for A. Intangible assets B. Fixed assets C. Both (A) and (B) D. None of the above
Last Answer : B. Fixed assets
Description : The right to ________ is the right to be protected against products, production processes and service hazardous to life A. Redress B. Choose C. Be informed D. Safety
Last Answer : D. Safety
Description : The ________ is an agency to eliminate false and misleading advertising A. FTC B. DOL C. SEBI D. Both (a) and (b)
Last Answer : A. FTC
Description : ________ guides the development of advertisements and personal sales presentations. A. AIEA B. AIBA C. AICA D. AIDA
Last Answer : D. AIDA
Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure
Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency
Last Answer : C. Depth
Description : The demand for a product is ________ when price cut causes revenue to increase. A. Income elastic B. Price elastic C. Cross elastic D. None of the above
Last Answer : B. Price elastic
Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to
Last Answer : E. Are less price sensitive to
Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above
Last Answer : B. Maximize their market share