What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%.
b. It is reduced by 33.3%.
c. It is reduced by 25%.
d. It is reduced by 10%.
e. It remains the same.

1 Answer

Answer :

a. It is reduced by 50%.

Related questions

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Last Answer : c. It loses 20% of its appeal.

Description : Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Last Answer : e. Workforce Complement

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Description : When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

Last Answer : c. divided in half.

Description : At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it’s positioned

Last Answer : a. 2

Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Last Answer : c. zero years for high end and seven years for low end.

Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Last Answer : d. 33%.

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

Description : What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%

Last Answer : d. 25%

Description : In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Last Answer : d. automation of assembly lines.

Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Last Answer : d. 20%

Description : Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

Last Answer : c. Are the market segments growing at the same rate?

Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Last Answer : d. Broad Cost Leader

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : a. Traditional customers

Description : New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Last Answer : b. Research and Development

Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : e. size segment.

Description : Present rate of interested on on 1, 2, 4, 5 years fixed deposit(TD) is a) 6.25%, 6.50%, 7.25%, 7.50% b) 7.25%, 7.50%, 8%, 8.2% c) 8.2%, 8.3%, 8.4%, 8.5% d) None of these

Last Answer : c) 8.2%, 8.3%, 8.4%, 8.5%

Description : A shopkeeper marked a suit at Rs.400. He sold it after allowing a discount, and still made at a profit of 25%. At what percentage above its cost price did he marked the suit, if he sold it for Rs.320? a)50% b)66 2/3% c)62 1/2% d)56 1/4%

Last Answer : d)56 1/4%

Description : What is the value of Three-Year 4.25% Annual Coupon Bond Puttable at Par one year from now if one year forward rates at T (0), T (1) and T (2) are 2.50%, 3% and 4.5% respectively? a) 101.54 b) 101.71 c) 102.67 d) 102.89

Last Answer : c) 102.67

Description : A vendor bought 30 dozen bananas at Rs.16 per dozen. He sold 10 dozens at Rs.20 per dozen and 16 dozens at Rs.25 per dozen. The remaining 4 dozens were rotten and he threw away. Find his profit percentage. a)20% b)25% c)30% d)33 1/3%

Last Answer : b)25%

Description : The loss made by selling 16 m of a cloth equals the selling price of 4 m of that cloth. Find the loss percentage a)15% b)20% c)33 1/3% d)25%

Last Answer : b)20%

Description : The loss made by selling 20 m of a cloth equals the cost price of 5 m of that cloth. Find the loss percentage a)33 1/3% b)25% c)20% d)40%

Last Answer : b)25%

Description : Weed control index if weed dry weight of a treatment is 200 g/m2 and that of weed check was 600 g/m2 a). 33.3% b). 66.7% c). 25% d). None of these

Last Answer : b). 66.7%

Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Last Answer : c. it had an MTBF at the middle of the expected range.

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Last Answer : a. Positioning

Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Last Answer : a. Positioning

Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Last Answer : d. Age

Description : If you are marketing to High End customers, which criteria are most important to them in order of importance? a. Positioning, Age, Price, MTBF b. Price, Age, MTBF, Positioning c. Age, Price, Positioning, MTBF d. MTBF, Positioning, Age, Price e. Positioning, Age, MTBF, Price

Last Answer : e. Positioning, Age, MTBF, Price

Description : What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance

Last Answer : a. Price

Description : Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.

Last Answer : b. Product Age.

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).

Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

Description : If weed population is 70/m2 and the crop 140/ m2, weed intensity would be a). 33.3% b). 66.6% c). 50% d). 73.4%

Last Answer : a). 33.3%

Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.

Last Answer : b. reliability and positioning.

Description : In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning ... d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Last Answer : d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Last Answer : c. Size and High End.

Description : Accumulators should have adequate volume to store refrigerant charge at least (a) 10% (b) 25% (c) 50% (d) 75%

Last Answer : Ans: c

Description : When estimating project time schedules using industry standards for a systems project,  the following values are acceptable: 15% for planning, 25% for analysis, 50% for design,  and 10% for implementation.

Last Answer : Ans: False