In the long run, M&M Mars must view __________ as the floor below which its
chocolate bars cannot be priced.
A)a 10 percent return on investment
B)product development costs
C)costs
D)advertising expenditures
E)Nestle's prices
chocolate bars cannot be priced.
A)a 10 percent return on investment
B)product development costs
C)costs
D)advertising expenditures
E)Nestle's prices