A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

A segment manager’s task is to
a. decide which products enter the segment.
b. verify the products entering and leaving a segment, the margin potential for  those products, capacity level and the distribution system as compared to  competitors.
c. review margin potential for each segment and evaluate the capacity for each segment  compared to the competition.
d. evaluate the capacity for each segment based on total demand and the competitor’s  capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.
by

1 Answer

Answer :

b. verify the products entering and leaving a segment, the margin potential for  those products, capacity level and the distribution system as compared to  competitors.
by

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The Competitive Intelligence Officer a. thinks like the competitor by determining how that competitor measures success, looks to the future as to what the competition will do in the next year to two years, and evaluate how the competition can undercut your company’s performance. b. a competitor’s production position. c. monitors the competition on the production analysis portion of the Courier and evaluates the

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Last Answer : a. thinks like the competitor by determining how that competitor measures success, looks to the future as to what the competition will do in the next year to two years, and evaluate how the competition can undercut your company’s performance.

When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

.As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

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Last Answer : b. $24 million

The best case margin potential for a product with a top price of $30 and a minimum cost of goods sold of $15 is: a. $45. b. $2. c. $450. d. $.50. e. none of the above.

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Last Answer : e. none of the above.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

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To run perfectly, all HR department managers should know that a. the negotiation starting point should not exceed 80%. b. the starting point for benefits or wages should be between 0-150% of the current contract. c. all strike settlements should be halfway between the demand and the negotiation ceiling. d. all of the above is correct. e. none of the above are true.

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Last Answer : c. all strike settlements should be halfway between the demand and the negotiation ceiling.

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

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Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

.If a product’s Price was $20, its Material $8, and its Labor $7, the Margin Per Unit would be: a. $12. b. $13. c. $1. d. $5.

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Last Answer : d. $5.

Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

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f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

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The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report

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Last Answer : b. Market Share Report

What is the total cost in dollars for adding 1.0 million units of capacity to a production line with an automation level of 1.0 and floor space costs per unit of $6? Assume automation costs per unit of $4. a. $26 million b. $10 million c. $2.6 million d. $1 million e. none of the above

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Last Answer : b. $10 million

Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

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Last Answer : e. Forecasting Analysis.

Investing in Channel Support Systems can a. increase demand. b. reduce R&D cycle time. c. reduce material costs. d. reduce labor costs. e. reduce administrative costs.

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Last Answer : a. increase demand.

This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

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Within the Process Management Initiatives, channel support systems a. reduce material cost. b. reduce labor costs. c. increase demand. d. reduce R&D cycle time. e. none of the above.

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If the price/product is $10 and the material cost/product is $2 and the labor cost/product is $3, what is the gross margin/product? a. $6 b. $2 c. $4 d. $3 e. none of the above

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Last Answer : e. none of the above

In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

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Lowering the automation level will result in a. receiving a cash payment of $4 per unit of capacity. b. a tax credit. c. a charge. d. immediate changes to production lines. e. none of the above.

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The cost to increase automation to 8.0 is equal to a. First Shift Capacity X [$8 X (4 – Automation Level). b. First Shift Capacity X [$8 X (4 + Automation Level). c. First Shift Capacity X [$4 X (8 – Automation Level). d. First Shift Capacity X [$4 X (8 + Automation Level). e. First Shift Capacity X [$4 X (4 – Automation Level)

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Last Answer : c. First Shift Capacity X [$4 X (8 – Automation Level).

Adding one additional unit of capacity costs a. $4 x Change (difference) in Automation Level b. $6 + ($4 x Current Automation Level). c. $6 x Change (difference) in Automation Level. d. $4 + ($6 x Current Automation Level). e. none of these.

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.If your current capacity is 10,000 units and your automation level is 5.0, what is the difference of the investment between doubling your capacity and doubling your automation level? a. $60,000 b. $20,000 c. $10,000 d. $520,000 e. $260,000

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Last Answer : a. $60,000

.If you are currently producing 100,000 units and your automation level is 10, how much will it cost you to double your capacity? a. $1,000,000 b. $4,600,000 c. $100,000 d. $10,000 e. none of the above

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Last Answer : b. $4,600,000

If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

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Last Answer : c. $400,000.

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

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Last Answer : b. how customers perceived the products in the segment.

Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

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Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

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Last Answer : b. +0.7, -0.7

The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

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Last Answer : c. drifts at same pace as the segment.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

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Last Answer : c. Group of customers with similar purchasing concerns

When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

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Last Answer : b. $600,000 per product.

When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Last Answer : d. $300,000 per product.

When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

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Last Answer : a. $500,000 per product.

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

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Last Answer : d. Upper Left

When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

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Last Answer : c. $800,000 per product.

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

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Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

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Last Answer : c. 15.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

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Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Which of the Which of the following is following is the least the least likely decision likely decision to be made by made by Operations Operations Managers? a. How much How much capacity is capacity is required to required to balance demand b. balance demand b. How to use quality techniques to reduce waste c. Deciding which market areas to manufacture products for d. Selecting the location and layout of a facility e. Designing and Designing and improving the improving the jobs of jobs of the workforce

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Companies can enter a Recruiting Spend budget up to an additional ____. a. $5,000 b. $7,500 c. $10,000 d. $20,000 e. $50,000

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Last Answer : a. $5,000

.Finance Decisions should be made a. before the other departments enter their decisions. b. at any time. c. after the other departments have entered their decisions. d. after the R&D department has entered its decisions. e. none of the above.

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Last Answer : The labor strike.

In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

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Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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