In the Perceptual Map each segment has a set of circles where:
a. The inner fine cut circles have a radius of 4 units.
b. The inner fine cut circles represent the heart of the segment where demand is  strong.
c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b.
e. a, b and c.

1 Answer

Answer :

b. The inner fine cut circles represent the heart of the segment where demand is  strong.

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