f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

f there are two identical products, one that has 100% accessibility and one that has 0%  accessibility,
a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all  other attributes are identical.
c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that  segment.
e. the product with 100% accessibility will outsell the other 3 to 1 providing all other  attributes are identical.
by

1 Answer

Answer :

b. the product with 100% accessibility will outsell the other 2 to 1 providing all  other attributes are identical.
by

Related questions

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Last Answer : c. accessibility drops to 0% in three years.

If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Description : If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Last Answer : c. 3

How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Description : How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Last Answer : b. Accessibility on a scale of 0 to 100%

An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

Description : An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will ... c. 40% of customers will not buy the product. d. a and b. e. a and c.

Last Answer : d. a and b.

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Description : Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Last Answer : b. False

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Description : What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Last Answer : c. Expected time a product lasts

The Consumer Report rates product attributes as: a. Good, Fair, or Poor. b. Excellent, Satisfactory, or Unsatisfactory. c. Excellent, Very Good, Good, Fair, or Poor. d. Satisfactory or Unsatisfactory. e. Other.

Description : The Consumer Report rates product attributes as: a. Good, Fair, or Poor. b. Excellent, Satisfactory, or Unsatisfactory. c. Excellent, Very Good, Good, Fair, or Poor. d. Satisfactory or Unsatisfactory. e. Other.

Last Answer : a. Good, Fair, or Poor.

What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.

A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from 100 to 80? a. Because accessibility for a product is dependent on how well competitors’ products perform. b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : c. 15.

You are charged a ______ brokerage fee to issue bonds and ______ brokerage fee if you retire bonds prior to their maturation date. a. 0%; 5% b. 5%; 5% c. 5%; 0% d. 5%; 1.5% e. 1.5%; 5%

Description : You are charged a ______ brokerage fee to issue bonds and ______ brokerage fee if you retire bonds prior to their maturation date. a. 0%; 5% b. 5%; 5% c. 5%; 0% d. 5%; 1.5% e. 1.5%; 5%

Last Answer : d. 5%; 1.5%

You are charged a ____ brokerage fee to issue stock and ____ brokerage fee to retire stock. a. 5%; 0% b. 5%; 1.5% c. 1.5%; 5% d. 0%; 5% e. 5%; 5%

Description : You are charged a ____ brokerage fee to issue stock and ____ brokerage fee to retire stock. a. 5%; 0% b. 5%; 1.5% c. 1.5%; 5% d. 0%; 5% e. 5%; 5%

Last Answer : b. 5%; 1.5%

When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : b. $600,000 per product.

When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Last Answer : d. $300,000 per product.

When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Description : When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Last Answer : a. $500,000 per product.

When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : c. $800,000 per product.

A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

Description : A segment manager's task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the ... ; evaluate the margin potential of all products and the distribution systems. e. none of the above.

Last Answer : b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

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Last Answer : c. Products become smaller and smaller

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

The best case margin potential for a product with a top price of $30 and a minimum cost of goods sold of $15 is: a. $45. b. $2. c. $450. d. $.50. e. none of the above.

Description : The best case margin potential for a product with a top price of $30 and a minimum cost of goods sold of $15 is: a. $45. b. $2. c. $450. d. $.50. e. none of the above.

Last Answer : e. none of the above.

If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.

Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

Description : Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag ... year lag between purchase and use of additional production automation. e. All of the above are true.

Last Answer : a. Teams cannot produce beyond 100% capacity.

Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Description : Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Last Answer : d. At 60 days, demand is 98.5%.

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Description : Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 ... size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Description : Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Last Answer : b. +0.7, -0.7

The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Description : The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Last Answer : c. drifts at same pace as the segment.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Description : What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Last Answer : d. Upper Left

.As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Description : .As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Last Answer : b. $24 million

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

Description : What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway ... of the product's new location to an existing product in your company's line. e. The labor strike.

Last Answer : The labor strike.

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Description : .A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products. c. improve business procedures and product quality, resulting in improved efficiencies and costs structures. d. improve product quality resulting in improved cost structures. e. improve product quality and business procedures.

Description : TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, ... quality resulting in improved cost structures. e. improve product quality and business procedures.

Last Answer : b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products.

In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

Description : In the Capstone® simulation, what are the components of a product's material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component ... , shipping and handling d. Level of automation and product reliability e. None of the above

Last Answer : b. Reliability component cost and positioning component cost

R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

Description : R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

Last Answer : e. a, b, and c.

R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

Description : R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

Last Answer : d. when a company takes advantage of existing technology.

How many products does every team start with? a. One product b. Four products c. Ten products d. Five products e. None of the above

Description : How many products does every team start with? a. One product b. Four products c. Ten products d. Five products e. None of the above

Last Answer : d. Five products

In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

Description : In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

Last Answer : c. 47%.

In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Last Answer : b. 9%.