Description : In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.
Last Answer : c. 47%.
Description : Price accounts for _________customers’ decision-making in the low end sector. a. 75% b. 95% c. 53% d. 47% e. 43%
Last Answer : c. 53%
Description : What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time
Last Answer : b. Price
Description : Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age
Last Answer : a. Price, Age, Positioning, Reliability
Description : Which criterion is most important in the High-End segment? a. age c. price b. position d. quality
Last Answer : b. position
Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.
Last Answer : d. all of the above.
Description : The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance ... Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.
Last Answer : d. Price for low end and Positioning for high end.
Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns
Last Answer : c. Group of customers with similar purchasing concerns
Description : Which of the following statements is true about promo and sales budget? a. From one year to the next, a third of those who knew about a product forgot about it. b. If a product ended last year ... least two products in the segment's fine cut to achieve 100% accessibility. e. All of the above.
Last Answer : e. All of the above.
Description : Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 ... size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.
Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.
Description : On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle
Last Answer : d. on the leading edge of the circle
Description : Given a prime rate of r and a short term interest rate of r+2.5, the Bond rate is equal to (r+3.9%). a. True b. False
Last Answer : a. True
Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.
Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.
Description : What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left
Last Answer : d. Upper Left
Description : According to 2017 census what is the share of Khyber Pakhtunkhwa in the total Population of Pakistan A. 9% B. 12% C. 15% D. 19%
Last Answer : ANSWER: C
Description : What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%
Last Answer : a. 14%
Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance
Last Answer : d. Age
Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.
Last Answer : c. Products become smaller and smaller
Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price
Last Answer : b. Age
Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age
Last Answer : a. Price and Reliability
Description : Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.
Last Answer : a. a different emphasis on the 8 buying criteria.
Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.
Last Answer : b. Low end customers want the newest technology at the cheapest price.
Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF
Last Answer : a. Positioning
Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.
Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.
Description : Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9
Last Answer : b. +0.7, -0.7
Description : The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.
Last Answer : c. drifts at same pace as the segment.
Description : When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.
Last Answer : b. $600,000 per product.
Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.
Last Answer : b. have at least two products in the same segment.
Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.
Last Answer : d. $300,000 per product.
Description : When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.
Last Answer : a. $500,000 per product.
Description : When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.
Last Answer : c. $800,000 per product.
Description : When investing in print media, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $500,000 per product. d. $300,000 per segment. e. $800,000 per segment.
Last Answer : a. $700,000 per product.
Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.
Last Answer : b. 12.
Description : In only one product segment, diminishing returns for inside sales is reached at a. 75. b. 12. c. 15. d. 45 e. 30.
Last Answer : e. 30.
Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.
Last Answer : c. 15.
Description : .As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above
Last Answer : b. $24 million
Description : A segment manager's task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the ... ; evaluate the margin potential of all products and the distribution systems. e. none of the above.
Last Answer : b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.
Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.
Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.
Description : Which of the following is not one of the primary concerns in the Finance Department? a. Acquiring the capital needed for company activities. b. Establishing a dividend policy that maximizes the ... structure of the firm, its relationship between debt and equity. e. Deciding promo and sales budget
Last Answer : e. Deciding promo and sales budget
Description : Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.
Last Answer : d. At 60 days, demand is 98.5%.
Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.
Last Answer : d. a, b, and c.
Description : Which financial obligation is best satisfied with Bond Issues? a. Accounts Payable b. Increased production capacity c. Changes in A/R policy d. Salary increases e. All of the above
Last Answer : b. Increased production capacity
Description : Ashwin purchased a second hand machine for Rs.1 lakh. Over the first year after its purchase. He incurred an expense of Rs.20000 in maintaining it. At the end of the first year he sold it for Rs.80000. Find his ... account of depreciation. a)12.5% profit b)12.5% loss c)11 1/9% profit d)11 1/9% loss
Last Answer : d)11 1/9% loss
Description : A person sold an item for Rs. 14280 after giving 15% discount on the labelled price and earned 19% profit on the cost price. What would have been the percentage profit, had he not given the discount? a) 30% b) 34% c) 40% d) 42.5% e) None of these
Last Answer : Labelled price = [(14280×100)/85] = Rs. 16800 Or, 23X/120 = 69/5 Or, X= [(69×120)/(23×5)] = 72km. Answer is: c)
Description : Which screens are necessary to make a complete human resource decision when the advance module has been activated? a. Production & human resources b. Marketing & human resources c. Finance & marketing d. Human resources & TQM e. None of the above choices are correct
Last Answer : a. Production & human resources
Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.
Last Answer : e. in both b and d.
Description : The Consumer Report rates product attributes as: a. Good, Fair, or Poor. b. Excellent, Satisfactory, or Unsatisfactory. c. Excellent, Very Good, Good, Fair, or Poor. d. Satisfactory or Unsatisfactory. e. Other.
Last Answer : a. Good, Fair, or Poor.
Description : Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.
Last Answer : e. Forecasting Analysis.
Description : There is ______ lag in buying new Capacity and ______ lag in changing Automation. a. 0; 0 b. 1 year; 0 c. 0; 1 year d. 1 year; 1 year e. ½ year; ½ year
Last Answer : d. 1 year; 1 year