What is a market segment?
a. Group of customers with differing purchasing concerns
b. Area of perceptual map where all points intersect
c. Group of customers with similar purchasing concerns
d. Geographic area where customers are located
e. Common area of buying patterns
a. Group of customers with differing purchasing concerns
b. Area of perceptual map where all points intersect
c. Group of customers with similar purchasing concerns
d. Geographic area where customers are located
e. Common area of buying patterns