answer:It is a lot better than it was 12 or 15 years ago, when traditional magazines went through the Big Contraction and before they figured out how to co-exist with the internet. The ad base isn’t that much better, but that isn’t a strong reason to choose a magazine. The articles are useful in reflecting on news events, which the 24 hour news cycle makes much more difficult. It is actually refreshing to not be reacting to the latest soundbite/home made video, but rather to consider the totality of a situation.