Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Online PR leverage the network effect of the Internet True FALSE Depends on the type of Product/Service Depends on the organisational objectives
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above
Last Answer : All of the above
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Last Answer : All of the Above
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Effective Campaign Management can't lead to better results in Organic Ranking TRUE FALSE
Last Answer : FALSE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Description : SEO is the art of ranking in the search engines? True FALSE
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Description : Every website is hosted on a server. A. True B.False
Description : S1 : A man who possesses a strong will and firm determination finds all difficulties solved. S2 : _________________________________ S3 : _________________________________ S4 : _________________________________ S5 : It ... there are a thousand ways open to steer clear of all dangers and difficulties
Last Answer : (1) RPQ
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology. All of the above
Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Last Answer : All of the above
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : the internet has changed public relations in what way? PR practitioners can put news on the website for reporters to access anytime blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media All of the above.
Last Answer : All of the above.
Description : Online PR Techniques can include Link Building Viral Marketing Communicating with the Media Journalists All of The Above
Last Answer : All of The Above
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : What are some examples of digital marketing? * Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above