Can Social Media Marketing tarnish a firm's Brand Image
 TRUE
 FALSE

1 Answer

Answer :

 TRUE

Related questions

Description : Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Last Answer :  Cost Ineffectiveness

Description : . How does creating a social network marketing plan differ from a traditional marketing plan? *  The brand image should be completely different for social marketing  The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar  None of the above

Last Answer :  The staff requirements and skill sets for social marketing are different

Description : Social media refers to the means of communication in virtual communities and networks.  A. True  B. False

Last Answer : A. True

Description : Anyone here good at marketing, brand managing, social media etc.?

Last Answer : Possibly. Would you care to elaborate?

Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov

Last Answer : B. The staff requirements and skill sets for social marketing are different

Description : Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Last Answer : Yes

Description : What are some examples of digital marketing?  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Last Answer : All of the above

Description : Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

Last Answer :  All of the above

Description : Why is it important to post to a blog regularly?  It reduces the cost per blog post  Keep readers engaged and also gives search engines content to index  It gives the social media marketing specialist something to do  It allows more chances for the company to put down the competition

Last Answer :  Keep readers engaged and also gives search engines content to index

Description : Social Media Marketing allows a company to address a range of stakeholders including  Customers  Employees  Neither A Nor B  Both A & B

Last Answer :  Both A & B

Description : Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Last Answer :  SEO

Description : Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Last Answer :  Article marketing

Description : What are some examples of digital marketing? *  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Last Answer :  All of the above

Description : Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Last Answer :  Facebook

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

Description : Which of the following is not a social media marketing ad platform?  A. Facebook  B. Instagram  C. Twitter  D. None of the ab

Last Answer : D. None of the above

Description : Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Last Answer : A. Facebook

Description : Is Social Media Marketing is a type of Digital Marketing?  A. Yes  B. No

Last Answer : A. Yes

Description : What are some examples of digital marketing?  A. Search Engine Optimisation  B. Search Engine Marketing C. Social Media Marketing  D. All of the above

Last Answer : D. All of the above

Description : Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Last Answer :  Yes

Description : What are some examples of digital marketing?  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Last Answer :  All of the above

Description : Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

Last Answer :  Is Not that Tricky

Description : Many e-commerce failures can be attributed to Poor control of Media spending   TRUE   FALSE   Depends on the Firm in question   Depends on the Media Spending

Last Answer :  TRUE

Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

Last Answer : marketing environment

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Description : Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Last Answer :  TRUE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Description : Interactive Marketing relies on having a means of open communication with Customers  TRUE  FALSE  Depends on the Marketing Objectives  Depends on the type of Customers

Last Answer :  TRUE

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Last Answer :  True

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Last Answer : Media allocation

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Description : Online PR Techniques can include  Link Building  Viral Marketing  Communicating with the Media Journalists  All of The Above

Last Answer :  All of The Above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Description : Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Last Answer :  80 to 90%

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Description : What is the best way to promote a business with social media? Choose the Right Platforms  Encourage Engagement  Provide Value & Don’t Over-Promote  All of the above

Last Answer : All of the above

Description : . youtube, flickr and facebook are examples of what kind of collaborative media?  social  Interactive  sharing  new

Last Answer :  social

Description : The best way to promote a business with social media is *  To advertise your company, services, and products  To collect as many contacts as possible  Offer a lot of helpful and free information  Invite potential clients to visit your website

Last Answer :  Offer a lot of helpful and free information

Description : Which of the following is functions of social media for business? *  Are you participating in the conversation and sharing?  Are you listening and monitoring what is being said about you?  Both A and B  None of the above

Last Answer :  Both A and B

Description : What is "social media optimization"? *  Creating content which easily creates publicity via social networks  Writing clear content  Creating short content which is easily indexed  Hiring people to create content for social networks

Last Answer :  Creating content which easily creates publicity via social networks

Description : Which of the following is an important aspect of creating blogs and posting content? *  Using a witty user name  Posting at least once a month to the blog  Social Media Optimization  All of the above

Last Answer :  All of the above

Description : Which of the following is functions of social media for business?  A. participating in the conversation  B. listening and monitoring  C. participating in the sharing  D. All of the abo

Last Answer : D. All of the abo

Description : What do you mean by "social media optimization"?  A. Writing clear content  B. Creating short content which is easily indexed  C. Hiring people to create content for social networks  D. indexing content which easily presents publicity via social networks

Last Answer : D. indexing content which easily presents publicity via social networks

Description : Which of the following is an important aspect of creating blogs and posting content?  A. Posting at least once a month to the blog  B. Using a witty user name  C. Social Media Optimization  D. All of the above

Last Answer : D. All of the above