Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Last Answer : All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : What are some examples of digital marketing? * Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which of the following is not a social media marketing ad platform? A. Facebook B. Instagram C. Twitter D. None of the ab
Last Answer : D. None of the above
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : Is Social Media Marketing is a type of Digital Marketing? A. Yes B. No
Last Answer : A. Yes
Description : What are some examples of digital marketing? A. Search Engine Optimisation B. Search Engine Marketing C. Social Media Marketing D. All of the above
Last Answer : D. All of the above
Last Answer : Yes
Description : Which one of the follwing is TRUE about Content Marketing Builds Brand Management and Loyalty Keeps Costs Down Is Not that Tricky Supports other Marketing Tactics
Last Answer : Is Not that Tricky
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Last Answer : TRUE
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology. All of the above
Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.
Description : Online PR Techniques can include Link Building Viral Marketing Communicating with the Media Journalists All of The Above
Last Answer : All of The Above
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : Which of the following is functions of social media for business? * Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Both A and B None of the above
Last Answer : Both A and B
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : Which of the following is an important aspect of creating blogs and posting content? * Using a witty user name Posting at least once a month to the blog Social Media Optimization All of the above
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : Which of the following is an important aspect of creating blogs and posting content? A. Posting at least once a month to the blog B. Using a witty user name C. Social Media Optimization D. All of the above